Ranking top place on search engines is the desire of every business owner nowadays.But getting first in search engines like google is not a simple task. For successful ranking one of the efficient domains is search engine optimization. With the fierce online competitions,you should keep yourself updated with the latest trends and redefine your SEO strategy to rank higher.Keeping all these in mind, some tips are highlighted about SEO trends and strategies of SEO companies in chennai experts. Make sure you are in a race with your competitors.
1. Proper SEO Web Audit:
SEO audit is a standard operating procedure done for fixing and strengthening online relevancy of a website. Analyzing the overall websites is the beginning of SEO audit, to judge which action to be performed more for better search engine optimization. A top SEO company offers a service like SEO audit to notice whether there are any issues and bugs in the backend side because that will slow down the overall process. Resolving these issues will enhance a better ranking position.
2. Prioritize Your UI/UX Design:
Delivering a positive experience for a longer period of time to customers is most important. To make your websites user-friendly, in recent years web designers have started applying these principles. Many business people are ready to improve their SEO in this new year .Focus on the key aspects of SEO that experts are highlighting: User interface design of websites and the user’s experience. The look and feel of websites matters a lot when customers visit the websites. This makes those visitors into customers. Easily readable content and navigation will have a direct impact on your business. FORRESTER research says that businesses who prioritize the user's experience will receive revenue growth by 17% and others will receive only 3%. Get the support from top web design companies to design your website’s UI/UX design perfectly.
3. Resolve Your Mobile Friendly Websites Issues:
The data collected by GSMA intelligence company report says that nearly 50% of the world population are using their smartphones. This is the right time you should focus on mobile web searches from Google's Mobile friendly algorithm update ‘Mobilegeddon’.
No matter whether you accept this or not, lots of smartphone users never put efforts to search websites that are not aligned properly. So don’t leave your mobile customers. Find out the obstacles in your mobile friendly websites and resolve them using the top SEO services. Check the mobile responsiveness of your website design.
4. Load Your Websites Faster For Better Visibility:
To attain your planned goals, a website with UI/UX design, informative content is not enough.Your website should also load faster. Consider these things while building a website that too many complicated features are not used by the customers that makes the websites slow and complicated.
Ensure your website is loading in 3 seconds with the support of SEO services from a famous SEO company in chennai. By making your websites load faster people are able to use it easily and your websites will be visible in google searches, which is important for catching new customers.
5. Stay Competitive Using Keywords Research
Well, what role does keyword research do with SEO strategies?They open the door to connect with the audience online. Your website will never be noticed. Without keyword research and placement, there is nothing.What does keyword research really means, find the exact words that people are using in the search result page. By keyword research your website will be shown up in google searches and connect with your audience.
Most SEO companies in India use some famous tools like Google keyword planner and MOZ keyword explorer to figure the keywords that have average search volume and also get suggestions for other keywords.
They pick the keywords that most of the people use in their search engine that are good for SEO. But the keywords are not having a stable search volume every time. As the user's search behavior changes, the search terms also change.In every six months, check the keywords search volume to stay competitive.
6. Increase Social Media Presence:
Lately, for business social media platforms have taken shape from time passing fun ways to information gathering marketing tools, says experts from SEO service. STATISTA reports that, in 2010 people who are using social media worldwide are 970 million people and now it’s getting closer to 2.5 billion in an increase of 253%.
- The major factor that search engines use for SEO ranking is social signals. In overall SEO strategy don’t ignore the use of social media signals suggested by SEO Companies.
- Publish your quality content in a natural way to build backlinks using social networking platforms. In such networks, people will be inclined to share naturally.
- Large number of social followers for websites will rank higher for specific related keywords. This will happen due to the direct or indirect social media presence.
- For website and blog content, social media will allocate a space to reside and engage in discussion.Beyond its promotion, the social media presence advantage is, the potential for your content to reach a wider customer base.
In this digital world,having people visit is not sufficient for a website. Social media optimization is offered by our top notch web design service to support the businesses to create shareable and quality content to the platforms like linkedin, facebook , twitter and other platforms.
7. Secure Users Information Through SSL In Websites
You may have heard about HTTP, which stands for Hypertext Transfer Protocol. SSL certificate is needed for ecommerce websites that is no doubt.Lately Google has emphasized the importance of HTTPS everywhere and is significant for ranking factor.
The foremost aim of google is to provide the best experience to users through websites. Since HTTP safeguards the customer’s information by protecting from hackers, providing SSL certificates to websites that secure the websites plays a role in this mission. To improve the SEO ranking, the simplest thing that a website owner can do is have an SSL certificate. So, the next step is enabling the HTTPs through SEO service in websites. Compared to your competitors make sure your website is not pushed lower because of labeling as “not secure”.
The customer confidence and website conversion rate can be increased using the security features. When users know the website is secure, they are trusting that their personal information will also be safe.
A website is not secured with an SSL certificate,it is ignored by big companies. Ofcourse, A web design and development company says that SSL certificates cannot be the foremost protection for websites. Real security is not SSL, it comes from secured development and the hosting type you choose. The important thing is that one of the requirements of the website standard is SSL as per Google's SEO algorithm.
8. Voice Search Optimization For Faster Update
According to OC&C strategy consultant, In the US nearly $2 billion shops over voice search in retail sales.In upcoming years, it is estimated that the search is going to increase significantly to $40 billion.
- Voice search produces faster updates to the users queries, so bounce rate will be reduced naturally and potential customers will be engaged for longer time.
- Voice search optimization's primary factor in improving users' experience. With the support of smart speakers, virtual assistants, searching is made faster, comfortable and more efficient.
- Heavy competition is going on, the SEO service expert advised that the voice search success is based on the people's demand. The biggest opportunity for the business people to switch over to the latest trends and grow further.
- How can you do this? Place your content in the top of google as a best answer. It's also known as “position zero”. By placing in the top spot of google , it means google will understand your content is worthwhile and speak your answer aloud in voice search.
- Google will understand your business using tools like schema markup and improve the voice search ranking. This helps you to grow your brand effectively for a longer term.
9. Make Your Content With Google Latest Algorithm “BEAT” & “EAT”
The main important thing for your websites is ranking in a good position on google, to eye-catch the audience who are showing interest in your valuable content. Why? Because , a website that appears nearer to the top of google search, then it’s easy for your audience to access it. More audience visibility will be improved if you rank top. To achieve this, it depends upon the knowledge of algorithm updates by SEO company in chennai experts
- In website content, E-A-T stands for expertise, authoritativeness and trustworthiness. User’s health, wealth and happiness are directly impacted. The websites which are higher in these specific areas tend to have higher EAT because people are able to find your information that is reliable, trustworthy and helpful in answering their queries.
- On the other hand, BEAT will focus on long-tail keywords that can be executed in a natural way in content. With the BEAT updates, the goal of this update is to improve the search result for voice search, which is typically longer and it is like spoken conversation compared to the text queries.
10. Boost Backlinks For Ranking:
Google will consider your websites as a trustable and important one to rank in search engine results by acquiring more backlinks for websites.
- One of the best ways to make people turn over and visit your websites is through getting backlinks from other websites that are pointing to your websites. Drive more traffic to your websites through backlinks from well-known sites that your customers are often visiting.
- Creating quality and worthy content when others are linking to it, you will get quality backlinks.
- Take time and build quality content to get trustworthy links gradually over months, not push to get in a few weeks.
11. Check Your Progress Regularly:
Properly set your search engine optimization campaigns with the support of SEO service. By this your work is not finished. The performance of SEO may have some ebbs and flows.Monitor the process regularly to find out the problems and bang success.
- Make sure how frequently your website is displayed in search engine pages. If your website gets more visibility then, you can say that your SEO strategy is performing well.
- Closely look into your website's bounce rate, it shows when visitors leave the websites by visiting only the landing page.This will show how your website is engaging your audience.
- The leading SEO company in chennai uses top SEO tools like Ahref which helps you to review the links, competitors analyzing, keywords finding and check the ranking of website URLs.
Conclusion
Staying updated with new SEO trends and tactics is important to stay ahead. So here we have provided a tentative list of proven top SEO trends to modify your SEO strategy for improved rankings. Once your website is on the first position of a search engine page, but now your ranking comes down the above mentioned points will be greatly helpful to regain the top position again. From implementing proper SEO audit to final monitoring your performance are some of the core offerings that give most value to users. Include them into your SEO campaigns as soon as possible to maintain a competitive edge over your competitors.
