Technologies are facing rapid changes. This has made many drastic improvements in the marketing channels. Still, email marketing is one of the powerful channels to reach customers. In fact, digital media marketing companies referred to this as a proven channel for businesses.
In addition, there are major predictions for this 2021 indicating some top email trends. You should know about this. Thus you can realize what’s happening in the email marketing arena and engage your customers.
Why Startups Should Consider The Power Of Digital Marketing?
Are you an entrepreneur having your online presence? Then you can never ignore the power of digital marketing. We are very sure that you will have a better understanding of this socially engaged world. Since social media is growing, there is a lot of importance for digital marketing.
Certainly, increased brand awareness is the top concern of any business. Do you like to make the brand reach a wide range of people? Want it at the right time? Digital media marketing services are the best way to go on.
Email marketing in Digital marketing
Marketing methodologies change very often. There are numerous ways through which a brand can appeal to their consumers. Here you may get filled with a question. When digital marketing services in Chennai are very powerful, why the importance for email marketing? Is email marketing still important? Our answer is yes. Indeed, email marketing is a direct form of digital marketing. It is a more specific form of digital marketing through which you can deliver the marketing message to your email subscribers list.
Do you know? Data says that there are more than 4 billion email users all over the world. This means it is more than half of the population. Doesn’t this emphasize the importance of email marketing in your marketing efforts?
Let us go into the topic of top email marketing trends for your business. After reading this article, you will approach a digital marketing company in Chennai. And you will think about investing in the right email marketing trend.
1. Personalization
Personalization is going everywhere. This is for delivering improved customer experiences. This makes the email marketing to get more personalized in the upcoming days. If you look at the core purpose of any marketing campaign, it is to deliver the best possible experiences. Personalized emails allow narrating the story of the brand and offering it in a better way.
Furthermore, it has been proved that personalization in email marketing tends to give a great click through rate of 75%. This means, this is the perfect time to get in touch with the best digital marketing company in Chennai. And get your personalized email marketing campaigns.
2. Using AI in email marketing
Brands always like to have effective interactions with their customers. Artificial Intelligence is the awesome solution here. With this AI feature, it is now possible to gather data and carry analysis for better customer interactions. But, how do the best digital marketing websites make use of AI in email marketing? By adopting AI in email marketing, you can do better segmentation, under customer persona and more improvements in individual product recommendations.
3. Automated Email Service
Despite the fact that email automation is helpful in easy email sending, it is also useful in triggering the message based on scenarios. When there is a specific situation, it will trigger a communication or a message. These drip emails or triggered emails have the purpose of sending the right messages at the right time.
With well-designed automated email marketing by a top digital marketing company in Chennai, businesses can grow significantly. High-impact automation email marketing trends can help in delivering tailored content to the customers. Since the customers will find it valuable, it can improve the click through rate.
4. Relevant visuals to support the email marketing
Visual email marketing is growing in its popularity. Obviously, every marketer likes to deliver an outstanding email to the inbox of the subscribers. Hence it is very important that the intended message is visually attractive to build engagement. However, this doesn’t mean you should forget about plain text emails. We tell you to make such plain messages more effective by adding a personal touch.
In order to achieve this, a digital advertising consultant suggests using animations rather than static images. Moreover, 3D elements and animated illustrations also have the potential of leaving impacts among the email receivers. Such impacts help in gaining improved conversions.
If you haven’t yet started thinking about including email marketing trends in your marketing plan, this is the high time to do so. However, if you have difficulties in adopting the right trend for your business, our creative digital marketing agency can help you.
