In today’s modern age, where most of the people prefer to shop online, having a strong online presence has become necessary for your business. Since the rise of ecommerce has opened up countless opportunities for your online store, you should ensure that you keep your website without any crashes and make ordering for the customers with uninterrupted experiences.
As an ecommerce website is a little bit different from normal websites, finding the right type of web hosting services is becoming important. To get the most out of your ecommerce website, make sure that all your requirements are met by your Web Hosting. Let us uncover the crucial aspects involved in finding the right hosting type for your online store.
Security Capabilities
The foremost thing the customers expect from your website is security. You should ensure that their card information is secured safely. If you have a weak security, it means that you are not concerned about customers’ safety. Hence it is always a must to seek a hosting provider who can offer you strong security features.
The web hosting plan you choose should have a SSL (secure sockets layer) certificate that provides your website with a secure version of HTTP. The combination of SSL certificate along with HTTP makes your website better protected for the customers.
High Performance
The top priority for an ecommerce website is to find a web hosting in Chennai who could offer your website fast and reliable hosting services. If your web hosting service causes your website a significant downtime, it will affect the website traffic negatively.
Studies say that 57% of consumers will leave the website that takes more than 3 seconds to load. Online shoppers usually don’t have the patience to browse with a slow loading website. If your website is experiencing slow speed and downtime, then they will turn their attention towards a faster website for making purchases. So the web hosting services in Chennai you choose shouldn’t be slow and has frequent downtimes.
Service Uptime
For optimal performance of your ecommerce website, you should choose the hosting that offers you 99.9% uptime for your website. It is high essential for the online stores to remain active for 24*7, 365 days of the year for positive impact on your business profitability, reputation and credibility.
If your online store needs the confidence of your customers then you should provide the best user experience. Hence the web hosting provider you select must give you a high uptime guarantee of 99.9% and be able to fix any problems that happen to your website and also conduct regular upgrades.
Speed
In the online world, where people are fast moving with their busiest schedules, loading times play a crucial role in a website’s success. If your website takes too long to load the pages, you will experience a bounce rate as the customers may return immediately.
Since web hosting is one of the major elements in website speed, you have to ensure that the web hosting company in Chennai you approach can handle your website’s traffic without affecting its performance. It is mandatory to test your website speed and make upgrades to best plans offering great speed if needed.
Determine the hosting type best suited for your business needs
If you are a small or medium business owner, then shared hosting will suit well for your needs. Since you can’t afford a higher budget and also you don’t need for greater website traffic in your initial stages of business, shared hosting will be the best fit for your business. Shared hosting will be a cost-effective starting point for your online store. But if you scale up your business then you have to need to think of going up a level in your web hosting services.
With a virtual web hosting (VPS), you will have your own web hosting environment that guarantees better speed and stability for a great website performance. If you need much more flexibility with your hosting plan, then you can go for cloud hosting solutions. With cloud web hosting, you will have more control over customization. You can tweak network architecture, IP address and firewalls. Cloud web hosting guarantees you a high availability and uptime due to availability of multiple servers in use.
The best hosting for your online store depends on your needs and capabilities. If you are starting out your business, shared hosting is likely to suit you. If you are experiencing the need for high website traffic and random spikes, then you should consider either VPS hosting or cloud web hosting services.
The web hosting you choose has a direct impact on your ecommerce website conversion rate, website’s SEO rankings and customer engagement. Hence is the reason that website performance is considered as a focal point in modern website designs that dictates the success of online businesses. Indeed impressive website designs with great performance can boost the bottom line of your business.
