Did you know? Although advanced strategies are there, still word of mouth has its influence among buyers? When it comes to business growth, entrepreneurs have the biggest challenge of attracting new customers. Besides focusing on a great ecommerce wedevelopment, they also explore numerous other ways.
However, there are some good deeds that often businesses don’t invest enough in. In fact, it needs minimum efforts to show boosted sales. That is referral marketing. Here let us know what it is and how it helps in increasing the sales of ecommerce businesses.
Referral Marketing – A Quick View
Referral marketing is a kind of affiliate marketing. This involves the power of word of mouth or recommendations from existing satisfied customers. This helps in pulling potential customers. However, how they help in capturing new leads. Here is a popular reason. People rely on proofs while they are ready to choose a specific product/brand.
It is good that every Ecommerce Website Development expert knows of some essential referral marketing tactics. Here it would be helpful to know about important statistics. Rather than a brand advertisement, 92% of consumers trust recommendations from their family or friends. Moreover, customers are the best brand ambassadors for a business. Also as the referral customers get perks of coupons, discounts, cash, or freebies, it is a win-win situation for both.
Referral Marketing Strategies To Boost Sales
1. Use option - Refer-A-Friend
It is a simple, clear and easy to understand tactic. Still it is powerful in attracting new customers because of its straightforward manner. Here the concept in the ecommerce wedesign when a customer refers to a friend, both will receive benefits. If the customer has a lot of friends, both he and the ecommerce store get huge benefits. Often it is recommended to design this program as a single sign in, so that it is easy for the referrals to quickly complete the process.
2. Conduct contests
When things look more interesting it is beneficial for boosting sales. One such method is to conduct contests. This is one of the excellent ways to increase the number of referrers. In addition, it also helps in promoting the brand in the market.
Typically, a customer is capable of referring 2-3 people. With this tactic, it is possible to increase the rate of referrals to 7-10 per customer. This will help in improving the website conversion rate and thus boosts sales. Still how these contests can help e commerce websites development? Simple! People love to complete challenges. So, inserting a contest in a referral program will help in encouraging the potential customers to win in the contests.
3. Build affiliate programs
It is one of the easiest tactics to gain more referrals. This is a concept where the audiences serve as the ambassadors of the brand. So, what’s the difference here? Here the person who recommends the product/service doesn’t need to be the customer. But they can be the content creators or bloggers who find the offerings of the business as the best solution to their audience group.
Find the steps to build an effective affiliate program for your ecommerce website design.
- Provide the audience with the affiliate link
- The referral will create content about the offering using the link
- Readers/viewers of blog will click the link and buy the offerings
- The referral earns commission when the referee buys
4. Referral email campaigns
Another important Referral marketing strategy that every ecommerce website development company encourages to do is sending referral emails. Though it is often overlooked, the fact is it increases customer engagement. You can’t expect all the customers to visit your website and take part in the referral programs. Thus sending emails can help here. Indeed, it is the best medium to take the referral program to the customers.
Explain clearly in the email about the program and how and what they earn from it. However, remember, rather than redirecting them to the site, enable a CTA button to complete the process.
So far, you have some of the referral marketing statics for your ecommerce wedevelopment. Now is the time to initiate effective customer referral programs. For this below essential considerations can help you.
- Identify your target customers
- Decide about the referral rewards
- Launch the campaign
- Display it on the site
- Start promoting the referral programs.
