Website audit is most important part of SEO through which the website health status is checked. Via SEO audit, businesses or online marketers can identify the website's weakness and rectifies it with ease.
To put it technically, SEO audit of a SEO Company in Chennai is the complete process of evaluating the website with the SEO audit checklist and correcting it for the betterment.
Whether you have been operating the website for years, or just have launched your online business, you always look for the ways to fine-tune the website and address any issues to improve its performance. Conducting an SEO audit is the primary step for any SEO services project.
A timely conducted SEO audit could save hundreds of bucks spent on wrong SEO and let do everything correctly with an informed decision. There are many reasons that you should complete an SEO audit, the most important is to maintain a positive user experience for the website visitors. If you still not convinced about SEO audit, let us explore the core areas to focus on during an SEO audit.
When Is SEO Audit Performed?
You have launched the great website. You might be proud of the features that the website holds, however the website is lacking to resolve its purpose. That is, it fails to bring more website visitors. Then it is the correct time to perform the search engine optimization audit with the aid of the best SEO Company in india with the checklist & details given here.
By following these procedures, you can find the problems that hinder your website to bring traffic, leads and profits.
By The End Of Doing SEO Audit, You Will Come To Know The Below Given Details:
- Where you stand in industrial competition. Whether you are on the right path or lack far behind.
- You can clearly identify what changes must be done on a website to make it competitive.
- SEO scores for the website.
- Uncover the website's strength and weakness. Rectify them as early as possible.
- Make some technical changes by predicting the future SEO.
Now let's go in detail about the SEO audit procedures and how to perform it easily.
The techniques given here are niche and evergreen and so, SEO experts of top 10 SEO company in Chennai can use it at any time.
The sole purpose of doing an SEO audit is to improve the website search ranking.
For this, before getting into off-page optimization factors, one must check the on-page of the website. Only when this is perfect, off-page techniques will work well.
Use Reliable SEO Audit Tools:
So, utilize the reliable SEO audit tools like SEO Checker and figure out the changes that must be done. There are many SEO audit tools available online. However relying all of it will topple the audit results. Only a few tools will be reliable and accurate. The best example for this is SEO Checker, followed by SEO Services Company in Chennai.
In this tool, you can type the website URL and also the industrial competitors’ website URL to find out the differences. The tool will perform an SEO audit and give the results within minutes.
Through this, you can easily compare your website performance with the competitors. Find out where your website lacks.
For example, your website may be missing with alt tags which are one of the important SEO ranking factors. However your competitors might have given alt tags for the images in their website. And this is the right time to give appropriate keywords as alt tags for the images present in website pages through your SEO Company in Chennai.
The alt tags must be relevant to the web pages. You can also check how competitors have given it.
Check for Penguin & Panda Google Algorithm Updates
We all knew that Panda update is to check the content. Hence do the quick Panda check for all the website pages content. Furthermore, Penguin update is for checking the natural backlinks that are made for the website. Majestic SEO is the best tool for checking the Penguin update, recommended by SEO services in Chennai. If you find any irrelevant backlinks or low quality backlinks linking to your website then it is advisable to delete it.
To delete the irrelevant backlinks: Go to the webmaster search console, from dashboard, select Search Traffic > Links to Your Site. And from Who Links the Most > More. Select Download More Sample Links. All the backlinks formed for your website will be downloaded in excel sheet. You can delete the unwanted links in that excel sheet.
Later, go to Disavow Links Tool Page, select the website URL and then click on Disavow links. Now upload the edited excel sheet. And thus the unwanted backlinks will be removed from search engines by the experts of the top 10 SEO company in Chennai.
E-A-T Algorithm check for web contents
There matters a lot to a successful SEO strategy and staying on top of what is significant in the eyes of search engines is the key for it. In recent days, the metric E-A-T (Expertise, Authority and Trustworthiness) is highly influencing the SEO industry in determining how pages rank in search engines- particularly with YMYL (Your Money Your Life). So, what does it mean from an SEO Services perspective?
Expertise – It emphasizes the need to be an expert in the niche industry. The content of the website should be truthful, accurate, reviewed and to be updated by the professionals on a regular basis.
Authoritativeness - Authority is meant for the website to be seen as the authority in a given field. It can be defined with its credentials, reviews, testimonials, and even its personal brand.
Trustworthiness - You should give customers the reasons to trust you. If you can exhibit good things on your website about you, then the content and website are considered trustworthy.
Improve Meta Tags & Check Canonical URL
You can also compare the website page titles of yours with the competitors via audit tools. Check if any website pages are missing with page title & description with the assistance of your SEO Company in Chennai. If so, then create a page title and description for it. While creating it, remember that the web page titles must hold branded phrases like company's name or a tagline related to the web page.
Secondly, the Meta description's length must be according to Google's latest algorithm. The Meta description must be the answer for that page's title. Create unique content as the search engine loves it.
The SEO audit contains canonical checks too. Ensure that every website page has a canonical URL. Ensure that the canonical URL must match the regular URL.
Crawl Throughout the Website & Identify the Problems
Sometimes, the website issues might be hidden and it requires an eagle's eye of SEO services in Chennai to detect it. For example, sometimes my mistake you might have included some web pages under "No Index and No Follow". Due to this, those website pages might have missed its chance to get crawled by search engines.
Sometimes, the website might lack a 404 page, hence create it and upload the 404 page.
So take this opportunity to perform the great website crawl to identify these sorts of technical issues through the SEO services company in Chennai.
Improve the User Experience:
There are many ways to improve the user experience since it is most important for any business.
Website Color: This plays a critical role for creating the brand identity. The color of the website must match the brand logo to make a strong presence in users mind. Heading must be catchy too.
Use Good Images & Videos: These visual presence creates a good impact among users. A product/service must be represented in a rich way that offers user experience.
Share the Most Important Information on Above the Fold: Usually the banner slides present in home page of the website must not be too lengthy that occupies the total screen length. However it must be minimal and niche information must be shared above the fold, say SEO experts of the best SEO Company in Chennai.
Keyword Research is Basic Factor
Usually search terms change from time to time. Hence make a detailed keyword research of how users type and search for your business online. For example, "Website Designing Company" was used long back and people stopped searching via this search term. Instead "Web Design Company" is the latest search trend these days.
By using those old search trends, it is highly impossible to get good search results. By using it in the website content will make the website outdated. Hence implement the researched keywords in website content to make the betterment.
Check Whether The Website Is Mobile Friendly
These days, website owners are rushing up to make their website pages mobile responsive through the SEO Company in India. And this trend will constantly grow without diminishing. By 2021, it is expected that nearly 52.3 million users will use mobile devices to search the data on the internet.
The statistical data says that in 2015, 32.1% of users used the mobile devices to search the data, in 2016 the percentage was raised to 36.6%, in 2017 it was 40.7 and this year it is estimated to be 44.5%
Hence, Why must one miss this wide opportunity of getting mobile customers? Therefore check whether all the website pages are mobile responsive.
Check the Website Loading Time
When the website has longer loading time then the visitors will get frustrated and move to another website. Nearly 25% of the visitors are estimated to get irritated because of longer loading time. And they never come back to that website.
To reduce the bounce rate and to catch hold of the customers, SEO experts of SEO services in Chennai must check the website loading time during the SEO audit. The website must load as quickly as possible. To check the page speed - Pingdom Website Speed checking Tool can be used.
Here is the list of things which will slow down the website speed. Though there are several other factors, these parameters are considered to be the most specific ones.
Too much of website pages coding will reduce the website speed. Hence check whether the code-to-text ratio is good. If there are unwanted codes present then consult with the website developer of the top 10 SEO Company in Chennai and delete it. No caching Elements: Usually cache is implemented in a website so that when users enter the website for the first time, the website elements get cached in the user's browser. Later when they enter another time, through the caching the website is loaded quickly. Page size is longer than 1.5MB: then website loading is longer.
Key Takeaways
Follow the given SEO audit checklist while checking the website pages. Use reliable SEO audit tools to identify the hidden mistakes within the website pages. Resolve those issues to make the website to stand among competitors and also in search rankings through a prominent SEO Company in Chennai.
Google always gives some great insights on how they want the algorithm to perform. Good SEO is more than just cultivating good links and relevant content. Today marketers and webmasters consider how well the pages and domains perform under the E-A-T methodology. Scoring for E-A-T is increasingly becoming a necessity for search success as well good SEO audit results.
Check whether the web pages hold canonical URLs and whether it contains Meta tags - Meta title and Meta description. Improve the user visual experience via rich videos and images. Implement the best search terms as keywords within the website content.
Finally, crawl through website pages to find out the mistakes to be rectified and do it as early as possible.
Want to know more about how an SEO audit can help your business? Get in touch with our professionals of the best SEO Company in Chennai to observe more positive results earlier.
