Every business owner aspires to drive millions of users to their ecommerce store, grow consistently and translate the visitors to customers for improved conversions. In the fast paced world, where customers turn their attention towards online stores for purchasing their products or services at their comfort, it is essential for an ecommerce business to fasten them with best customer experiences. When it comes to ecommerce web development, design is the vital element to drive desired conversion rates. So let us go through the most important strategies that help in increasing conversions and boost sales.
Make sure your e-store is ready for mobile
Statistics reveal that 56% of consumer traffic to online websites is derived from mobile devices. This highlights the need for responsive ecommerce design for your business accessible on mobile and tablet devices. With increasing shoppers interacting with brands through their mobile phones, ensuring the same user experience across every channel and every device, in simple terms, responsive ecommerce website design is essential.
Search Functionality
A major factor that makes a huge difference from a conventional store is search functionality for an online store. With online shopping, customers can look for their favorite products instantly with a search bar. Ensuring that the search feature is positioned well and clearly visible enables the potential customers to find out what they are looking for with little efforts.
Motivate visitors with pop-ups
It is estimated that ecommerce stores that display attractive deals and coupon codes tend to generate more sales leads. It is really easy for your online store to implement those impressive coupon codes to display on your homepage when you choose the right ecommerce website development company in Chennai. These coupons not only help your e-store pop-up with eye-catching codes but also enable you to get the email address of the potential customers. If the visitor clicks the pop-up and finds the deal is relevant to him, it is a wonderful opportunity to make him as your customer.
Keep checkout process simple
It has been observed that about 77.3% of online orders are left abandoned in their carts, there may be a number of reasons, but the most likely one is a complex check out process. Pertaining to the fact that user experience is of utmost importance to any business; it still plays a greater part in ecommerce Website Development. If the user finds it annoying or confusing or finds it any step that slows down their purchasing, they tend to abandon the cart and leave the website. Buyers near to checkout are almost at their finish line. Hence ensuring the last few steps of check out simple and easy, facility to buy without setting up an account allow them to have a happy ending with desired purchase.
Focus on security concern
A study says that nearly half of the shoppers feel less secured while shopping something through online which seems to kill the conversions. All these can be solved with a simple solution – trust. It is the responsibility of you to make customers feel safer by getting your store an SSL security certificate through an ecommerce website design and development company. Ensuring your ecommerce store web address displays the SSL padlock as prominently, gives your customers the peace of mind that they shop securely.
Let your customers love the product images
Excellent quality images help the shoppers to imagine how it will be if they own the product. Good product images with relevant product descriptions describe your business products in detail and are inspirational. It’s a proven fact that users are more inclined towards products and make purchases if the website has high-quality images. The quality images are the factors that reflect the quality of your store, after all beautifully composed images of products can make all those differences in your conversion rates.
Accept multiple payments
Having multiple payment methods on your Ecommerce Website Development store instantly raises your reputation and allows users not to go through any trouble in paying out for the purchase. Ensuring that your e-store accepts all payment methods such as paying via credit card, debit card, net banking, wallet and cash on delivery is the best way to grow the online store.
Ensure your ecommerce store has creative information pages that customers can relate to. Start engaging the visitors with these strategies and make your store stand apart from the rest of the ecommerce websites.
