“Every website should hold its right purpose”.
What would be the purpose of any healthy business?
- Ever increasing customer base/ Sales
- Top of competition,
- Best market share,
- Popularizing as Brand, etc.
Without customer there is no sales, no business. Getting customers makes business alive. Website design is the first thought come for any startups. But the purpose should be about reaching your customer segment instead of online presence.
Digital marketing is now the powerful play for businesses to find customers from different channels. Your website is adaptable for it when it is designed with following features.
Mostly, startups are failed to make it in their initial stage. Even small businesses do the same mistake sometimes.
There are few web design tips to be noted down before you choose your right web design company in Chennai. Websites designed just for an online presence are not qualified for yielding best results in lead generation.
SEO friendly website:
You may often come across the word “seo friendly” from many web design companies when you approach them. That’s not only for their marketing purpose. Some message is there for your business.
Sometimes, you may get it wrong that seo friendly website is only for Google ranking, it will cost high etc. No it’s not.
Though you have idea about getting into Search Engine Optimization later, it’s must to design your first website with seo features.
User friendly website design with some search engine technical features is search engine friendly. Google often makes changes in the algorithm to make searches worthy. Now it’s holding more benefits for websites having loyal contents.
Choose a web design company who also do digital marketing services. They will understand your requirement about seo friendly website design even though you don’t want the regular seo process for getting Google rank.
Your business should get into the SEO process in later stage of business growth for expanding your market reach. That time your earlier designed user friendly website works you fast to reach higher ranking.
To know more on this, read How to develop SEO friendly website
Focus on Contents
Write your web page content that speaks for your services/products. Make the Story of your company profile under the profile page only. Not more than that.
You have to here explain how your service/product is better than your competitors. How you offer more benefits at best prices to the users. Your content should always write around the benefits your users get and about the quality. It’s simply called content marketing.
Blog is the great part of content marketing strategy. It’s not very different to understand. Through blog you can make your customer understand how your product/service is useful for them. You can segment your customer base and prepare for blog of different titles will help you in up selling also for new customers. With fresh contents published in your website, your search engine reach will increase gradually and strongly. Your website will receive quality traffics and leads.
Social Media Presence for your Business
You should choose the right social media website to reach more audiences. Facebook, Instagram, LinkedIn are generally used websites for businesses.
It is not important to have account in all the Social Medias. Spend time to identify a channel where your target audience engages frequently. After that you can for social media marketing with the particular social media site and drive quality traffic to your website’s landing page.
" Social Media is the perfect place to build your brand "
Examples of Social Media Marketing: Lead generation Ads in Facebook/Instagram, LinkedIn B2B lead generation. Very affordable ad budgets are offered there. That even starts from less than One thousand Indian Rupee. That’s the best trial to find your best traffic generation channel.
Web development companies offer social media sharing option to share your web page to social media channels. With that, you can share the page you want to get traffics.
Easy call-to-action
You should not leave customers confused without easy to call option. A form submission, click to call option, messaging to WhatsApp are some of options bring customers to you through website.
Nowadays, people want everything on fingertips. They don’t want to spend much time on finding your contact number, email address. They just want to reach on a single touch on your contact number or leave their query through a simple form submission.
Make sure with your website designers that this is done perfectly. By default, the top web designing companies in Chennai offer the feature without customers’ request.
Make a space in website for repeated customer too
Only new customers are not enough for a long lasting business. Retaining existing customers is a challenging one in the competitive digital market.
Implement a remarketing strategy in your website and send personalized emails to customers that will work best ever. Email marketing helps you here to make your remarketing effective.
Find your customer's next requirement after first sale and implement it with your best proposals. Connect to customers with added benefits that your product/service could offer them. Keep upselling and keep customers in touch.
Make your customers happy with the best after-sales-support works always in remarketing.
Good Customer Experience
For instance, if you hold an e-commerce website, instead of just showcasing the products – categorize it. People are spending time on a website where the discounts & offers are available. The well-structured website makes visitors come back repeatedly.
Is Your Website Mobile Accessible? As the world is moving towards paperless works, switching to it is a wise business decision. Check whether your website has a proper “call to action” features that make the visitors drop their inquiry faster than searching for your address, contact number. Secondly, check whether your website is mobile compatible.
Google changing its algorithm based on the trends and nowadays Mobile Responsive websites are playing the best role in Internet Marketing, as well as a fast loading website is an important one. It’s particularly most important to facilitate your website convenient with people on Mobile devices. So that, design your website to load within few seconds for acquiring customer satisfaction. Even more, if your website stuffed with a lot of images, videos, flash, and contents; your website should load in 2 seconds to 3 seconds. The fast loading website creates brings good feedback about your webpage, and it creates better chance to convert your website visitors into customers. Google takes this feature as the most important factor of SEO (Search Engine Optimization).
Simple Check-list of Web Design Discipline
You can get the website designing work from professional website designers in Chennai. However, ensure the final product, whether or not, it meets your business goals. Here are a few things which you must keep on track before launching the website.
Love Even Negative Criticism
It is always the bad criticism which develops your business. Do you wonder how? Whenever you get a bad review, work on it to overcome. Also, send personal notes to reviewers about those updates. Instead of just neglecting the bad reviews, try to resolve it as soon as possible to keep your brand identity among your customers & target audiences.
Keep Footsteps in All Online Spheres
Your website must be optimized to reach digital marketing verticals. Ensure that your website contains social sharing features on all product/services pages. This feature brings you audience from Social Media Websites too i.e. Facebook, Twitter, LinkedIn, Google+
Lengthy Content is Headache for Readers
Usually, visitors to the website will not read the entire web pages end-to-end. They just scan the significant points that they require. Hence long paragraph contents will bore the viewers. Make it short and bulleted.
Check for keyword density too. When keywords are over-stuffed, Google may penalize your website. Thus, follow these web design check-list to ensure that you are traveling at the right pace of digital marketing. The above points will help you to figure out whether or not – your website follows web design disciplines. Hence don’t let your business drive out the online platform by giving the website design services to the unrecognized organization.
Through Websites, Businesses Can Generate Leads
To justify this statement, we shall compare the business with & without websites as a scenario. Marketing a business without a website is complicated, these days. The businesses must spend a lot of time & money on banner ads, newspaper advertising & make cold calls etc. Thus, they end up spending time only in marketing and not into bringing sales.
Furthermore, in the Newspaper, Banner Advertisements – you can’t explain everything about your business. But on the other hand, you can give complete information about your business on the website. It is affordable and also an instant process. In the newspaper, banner ads and leaflets - you can see the line “To know more, visit www.companyname.com” This is the fact about having a website for a business. So that, the people who see your company name in the newspaper continues to approach you through your website when they need your services/products.
How does the top web development company in Chennai help to Grow Your Business Online?
Understanding Your Business:
We consider carefully your aim, your business goals to make your website and internet marketing to achieve the target. With good visibility and a clear focus on designing the website, we assure to reach your target audience.
Salient Designing Process:
We select the theme and color of the Web design to suit your business or service. We will try our best to give the interactive functionalities required for your business. After your approval for the design, we will select the type of application developed to match the design and functionality requirements and accomplish the project in the specified time.
Recognize Content:
Jayam Web Solutions know the importance of content. We build a framework that will house your business content. We understand how your users will interact with the content and focus specifically to manage the content in the future. Hence, we ensure that your website design delivers your message and maintains its quality for years to come.
Understanding Your Strategy:
We offer you a clear concise web strategy which goes beyond your website. Our strategy will give your business a strong sense of authority, significance, and trust. Thus, our Web design will result in you the conversion your website visitors into paying customers.
Smart & Sensible:
We understand the customer ideas and design the website accordingly. Our Web design satisfies the needs of the target audience perfectly. At Jayam web solutions, we design websites that reflect the brand ethics and responsibility to the needs of customers precisely.
Finally, to wrap the importance of web design for business, there are research results in numbers which explain the importance of website design straight-forwardly.
- 77% of business owners’ regrets that their business is down because of poor website design - Says Society of Digital Agencies
- 38% of people move out of the website as the design is not impressive. - Stated by Adobe
- 48% of people comment that business creditability increases through websites - Says Iron paper
Are you still holding back to choose a proper website design company? Rush fast and get one. Advanced strategies as like mobile apps have landed in the business industry, but still, website absence may topple your trade.
