Google has released its algorithm update called 'Fred' which target heavy ads and websites with low quality content and backlinks. According to Search Engine Roundtable, Google has confirmed about this update on 24th March, 2017. Google Fred is the recent algorithm update which targets blog with thin content and has taken the web world by storm. There has been a considerable measure of Google algorithm update activity as of late, and it would be good to know some point of view on what's been happening, as these algorithms can truly affect your SEO rankings. It is expected that it would influence on digital marketing firms a substantial change in traffic and SEO rankings. Information given to website owners was that Fred targeted websites were not abiding by the webmaster guidelines. In our view we have determined that websites with low-quality content and unnatural backlinks, intended to drive revenue have been the most hurt by this update.
Who Are The Ones Likely to Get Affected by Google Fred?
Since Google Fred algorithm update has not officially announced, it can be difficult to predict the exact things emphasizing this update. However, according to the web trends, it is certainly expected that low quality link building websites have got the biggest hit. The websites getting their traffic from un-trusted sources are under constant watch. Aside from this, websites playing heavy ads and particularly irrelevant ads are under the watch as well. The websites with a spam my link profile may have a drop in keyword rankings. If the content is of low quality or duplicate pages, this will also factor into Google’s algorithm. As nothing has been confirmed by Google we can only go by the webmasters experiences affected.
Expected websites types affected by the update:
- Low content
- Heavily advertising
- Affiliate heavy (like Amazon etc…)
- Some local business websites
Current SEO rules
Put the keywords to work –
Using the keywords in 2-3% of the copy is not enough. It should be 180 characters and have to incorporate at least one time and maximum 3 times for every 100 words. By doing so, the keywords can stand out to the search engine crawlers and as well as the eyes of the readers. It makes sense of the people what they are looking for.
Make it long enough to count -
Try to shoot for at least 500 web content words, but if you can make more, go for it. Many researches shows that search engines tend to favour "in-depth" content of which least 2,000 words have. Longer articles with more words perform better in search because there are more words and images for SEO rank on the page.
Title and Description -
Writing good page titles is an essential skill for SEO ranking. And is one of the most important factors for Google to make decision what the topic of a page is. The optimal length for a title is the one that how much Google can show in their search results. Now it is considered as 50 to 60 characters. And the title description should be less than 150 characters.
Above are the currently followed SEO rules for page ranking. Though we are not aware of all the Google factors to rank we can be adhere to their mission of providing the most accurate in the least possible time. Focussing on the users and their needs will lead to reap the benefits over time.
How to recover your SEO Company from the Google Fred Update
Below are some points you can consider if you were affected and start recovering any lost rankings and traffic:
- Have a look at your analytics. If you see a drop in the traffic or the number of keywords you were ranking in the time period between March 5th and the 20th then read on it.
- Categorize your content into 2 stacks – high quality and updated vs low quality and old.
- Match your lost keywords, in view of traffic volume and prior rankings, with any low-quality content pages.
- Improve your quality of content instantly. Begin by adding to, rewriting, and improve your low quality pages better. Begin with the pages that driving the most traffic pre-Fred
- Make use of a backlink spam tool or checker to find and remove any doubtful backlinks. Also, make sure that your remaining “good” backlinks seem natural and in reasonable ratios. For example, no-follow to follow ratios, anchor text similarities, and so on things are taken into Google account when determining the value of your backlinks.
Truly nobody knows what the Google Fred update is about. We have a few guesses, yet they are a long way from finish. At this stage, I would recommend not doing anything or take any action mentioned below in SEO for a minimum of 30 days (from Mar 23 – Apr 23) as there faced fluctuations in the rules of Penguin 1, Penguin 2 ,Penguin 3 and Penguin 4 created problems in SEO.
- Deleting pages in anxious
- Compulsively modifying URL structures
- Just doing anything at this point because it is just guessing.
Just stick to the Google Webmaster guidelines and do thing technically. A better thing you can do is create a website that rests on a solid content that enhances the quality of the site. Adhering to the general Google guidelines will help to get find, index and get SEO rank for your website.
Focus on the quality of your links. This implies that you should build only quality backlinks to your website. It does not matter that you get a lot of backlinks. Try to figure out whether those links are genuine and of high quality. Go ahead with good links and skip the low quality back links. A high quality and relevant backlink will get you good SEO rankings in certain. Just because getting a chance to claim a particular link, do not go after it. Such links are chased down by many websites and so significantly have less value in search engines. Rather try to go with links which are of high quality.
