Let us have a look back at 2020 here. It was the year that faced enormous changes. However, the same was the moment that digital and ecommerce sectors have boomed.
It’s the time to focus on Digital Commerce 360 estimates. It says that online spending among people was 19.6% of total retail sales of the year. In fact, it was 15.8% in 2019 & 14.3% in 2018. The Indian e-commerce industry and ecommerce web development service have been on an upward growth path.
While we discuss the blooming of ecommerce, focusing on tech stack solutions becomes important. The technology always has its vital role in store digitization. You may think that choosing a top ecommerce website development company in Chennai may help you. Yes, it is, still in-depth knowledge is advisable for you.
We will go on the journey of ecommerce business growth, technology stack, and other vital factors on the way
1. Technology Stack Of Ecommerce Website Development
In the world of e-commerce websites, choosing a technology stack demands certain factors. It includes discussions, planning, and analysis. Some technologies may work well in specific cases, while the same may not be with others. All needed for an ecommerce web development is to pick the right one.
So, what’s a tech stack? It is a group of frameworks, programming languages, and other technologies needed to power an online store. In general, technology stack can be classified into two categories:
- Front-End
- Backend
Typically, an ecommerce website development has two sides – client side and server side. These can also be referred to as front end and back end. How are they different?
1.1 Front End tech stack
On visiting a website, what a user clicks and sees, right from images to headings, it is the front end. To put it in simple words, the front end is the part of a website visible to the public. It is the interface which the visitors see on entering the online store.
Below are the major components that are needed to design the look of websites:
- HTML
- CSS
- JS
1.2 Back end technology stack
The backend in ecommerce web design services stands for behind the hood. It is related to making all the visual elements of an application work. This process decides how well the application performs. Indeed, the back end can be said to be the back-end of an online store.
Here, let us see a popular programming language used by ecommerce web design companies to develop the backend – PHP.
Wondering why we discuss PHP? Because it is the most commonly used and popular one. This programming language has been in the development arena for more than 20 years. It boasts the number one popular programming languages, extensively.
Why should you use this language?
- It’s good to have freedom in coding. PHP does that.
- Let you build creative solutions
- scalability and improvement are important aspects with the language
- Quite easy to implement new things.
- To build an ecommerce site that fulfills customer needs and is successful in every way, picking the right technology stack is very imperative.
2. How SMEs should take advantage of ecommerce?
Have a glimpse of the past decade. There were tremendous changes in the behavior of consumers. Looking at the retail market of today, you can realize e-stores matter more than ever. There was a growing rate of 300% in ecommerce website development services. And, the rate will grow further in the upcoming days.
Though the name is ‘small business;’ still it doesn’t apply to the size. As an entrepreneur, it is recommended to grab all those chances that profit you. There may be times where customers only visited the stores to buy products/services. But, now? Online stores are gradually taking a significant place in consumers’ shopping habits. So, if you don’t have an ecommerce selling store, you end up losing a potential customer.
How about looking at some of the great benefits that you gain from an ecommerce web design?
- Low Operating Costs
- You are 24/7 available to potential buyers
- Boundless business opportunities to grow
- Ability to reach more audiences – beyond the boundary
- Widened options for customers
- You can operate the business from anywhere
As such, in this current scenario, the importance of building an ecommerce website design can’t be ignored. Unfold your eyes and thoughts and say yes to growth with an online store.
3.Important features of eCommerce website for best conversions
What can be the painful situation that you face in the ecommerce business? Probably, the following:
- Low conversion rates
- High cart abandonment
- Less dwelling time of visitors on the website
If you have been facing such issues, then it is a critical situation. You should think about taking the steps towards adding the necessary features. Thinking for what? For increasing your conversions!
Here are the important changes you should adopt with an ecommerce website development company.
3.1. SSL certificate for trustworthiness
- Adding security to your website adds gains to you. These are the reasons how it will:
- SSL certificate tells your customer that your online is secure for shopping
- They don’t have to worry about payment data frauds.
- They can confidently move forward in submitting personal and payment information with your store.
3.2. Attention to mobile needed
This is the time that you have to take concern besides the desktop users. Look at below statistics:
Almost 70% of people’s total time spent on the internet is through their mobile devices.
So, don’t miss out on such huge sales. Pay attention that your ecommerce site looks beautiful on mobile screens too. It should function well as they do on desktops.
3.3 Fast Speed
Do you know? The modern fast consumers evaluate a brand based on website speed. Yes, the loading speed of your online store has great impacts towards its bottom line. If you don’t find your site meets the demand of a speedy store, look for an ecommerce web development company. As you know, an important thing that influenced most in the pandemic period is the growth of ecommerce business. Within two decades, the industry has met over 2 trillion US dollars in worldwide sales.
Here in this blog, we have discussed about the evolving e-commerce industry, its importance for SMEs, tech stack and features for best conversions. Hope you have gained the knowledge on necessity for setting up your online store.
