The World Wide Website i.e. WWW is having more magical benefits for businesses in the online medium. Most of people and companies are roaming on the internet for information. Do you have a business and don’t have a website? If your answer is yes, it's meant that your business doesn’t reach your real target. Thisarticle givesa clear view about what you need to reach your digital marketing goals and combining these features together in a way that resonates with your website visitors or your customers. Read below to know some of the most popular and effective Trendy features that every website must have it asbasic features.
Few reasons and benefits of having a website for your business:
- Increase customers
- Advertising
- Less expensive
- Consistent brand identity
- More customers
- Polished details
- Less spending down the road
- Room for development
- Reliable partnership
While above mentioned points are basic needs for normal digital marketing, having just a website but isnot enough to reach your business target. The following few website trendy features are very useful to grow your potential to increase your rate of online business marketing.
Must have Trendy Features for your business development:
Common web design concern is the increasing need to make websites available for different media, also the trendy features act as an important role in website design when it comes to digital marketing to meet peak level on your business.
Browser compatibility:
The flexibility of your business website, online application, HTML design or script to work on different web browsers are important factors. The advantage of creating a website with browser compatibility improves a website's reach to your target audience and cuts down losses on your investment. Browser compatibility as the potential of a website. Browserefficiently displays the HTML code and wind up the scripts on web pages. The standard browsers are available in Google such as Google Chrome, Mozilla Firebox, Internet Explorer, Opera, UC Browser and Safari exc. Weeveryoneusesdifferentwebbrowsersbasedonourconvenient.Every browser read the website code differently. So ensure that your website or marketing webpage is compatible across different browsers.
Responsive to different screen size:
A website should be responsive for all screen sizes to ensure that your website can be accessed by devices in different sizes. Every customeris coming from different mind-set and has high expectations. If they are finding your website or your product from their phone, tablet, laptop or desktop whatever device may be,but you may not be sure on that? The company product image, that Medium used to attract your customers or visitor extremely powerful, but ifthe image of your product was only visible from desktop computers, many people may miss what you’re exposing in online. So be sure that your images are responsive to makea good user experience. No matter what device they are coming from but they should be able to get the same experience what they got from desktop computers.Technically it's called as Responsive Website Design RWD, if your website is not having this feature, approach your web design company and get it done at the earliest.
Call to action:
In online marketing, a call to action (CTA) is an instruction to the website viewer or customer designed to stimulate an immediate response, usually using an authoritative command such as "call now", "find out more" or "visit a store today". A call to action direct website customer to reach your sales team quickly and establish your business; it is also one of the basic features to have on every website when it comes to digital marketing. Call to Action will vary from site to site which appropriates for some reasons. CTA is extensively using to enhance advertising and selling. Call to action also creates and impact on your sales as a smaller part which works anytime that may yield you a potential customer. If you done in a perfect way CTA will help improve your bottom line over the long - term business.
Fast loading:
The speed of your website matters for two major reasons such as based on your user’s experience and SEO.When it comes to user experience, fast loading website bring happier users, increased customer productivity, and make them spend more time on your web page. Make sure before building websites is to load quickly to open the brand page. Using some of Web Faster tools such as Pingdom, Yslow tools. These two websites help to make the website loading faster. Also the unnecessary comments, code, large image size and white space lead your web page loading slow. Before launching your website Reduce image sizes using PNG-8, GIF, or JPEG as the file formats.If your pages don´t load less than two second it leads the risk of losing your audience.
Google friendly features:
If you are too late to adapt with changes, you’re going to lose large number of potential customers and clients with your non-mobile friendly website. Most of People today use their smart phones and tablets to search online, browse the Internet, and place their purchases or shopping. robots.txt and sitemap.xml are creating important role in web design for Google friendly features.
(i) robots.txt:
Robots ensure crawler to a specified file path in website. It also called as Web Wanderers, Crawlers or Spiders and traverses the website automatically. Web robots are text file that has the instructions in a specific format obviously designed to work with search engines.
(ii) sitemap.xml:
A Sitemap is an XML file tags; protocol allows a webmaster to tell search engines about URLs encoded on a website. It gives the ability to specify the priority and frequency of your web pages. Sitemap XML protocol is extended for the purpose to offer a way of listing multiple Sitemaps in a 'Sitemap index' file. The most Sitemap size of 50 MiB or 50,000 URLs means this is necessary for large sites.
Best interactive website design presents a remarkable and interesting website for visitors. Trendy features are elements that give new and good hope for online customers. Sitemap help website visitors easily find your home page or product pages to generate prospects. Check the performance of your website based on the above mentioned must have basic trendy features with this article. Now or Never. It’s already late if your website is not in line with trends. Search for a good web design company and get it done at the earliest. If you have more queries on this, we JAYAM WEB SOLUTIONS are available to guide you with our experts on Digital Marketing & Web design. .
For more information and details contact : jayamwebsolutions@gmail.com
