Introduction
On-page SEO refers to the practice of optimizing websites to rank higher and gain relevant traffic in search engines. On-page speaks of both the content and HTML source code of a page that can be optimized. On page SEO is a standout amongst the most imperative processes you can use, not only for achieving better rankings as well as running successful internet marketing campaigns. Every Search Engine Optimization campaign of the top 10 SEO Company in Chennai has your website in focus and if properly optimized for both search engines and users, your chances of success are maximized.
Obtaining a good ranking continues to be a difficult task since search engines are getting smarter and more complex. As a website owner you should understand the critical SEO tactics that will be implemented on your website.
The successive organic searches depend on search engines to find, read and evaluate website content. If website content is hindered in any way, the organic performance can be impacted significantly. Effective On page SEO services uncover the obstacles and carry out proper search engine optimization effectively. The entire purpose of on page SEO aims to ensure that the search engines and the users completely understand what a page offers. Thus the On page optimization services enable you to find the target audience and send across the message efficiently.
Even if you have the best content on the internet for your targeted keywords, without on page SEO optimization for those keywords, you could never rank on search engines.
On-Page SEO Techniques To Rank On The First Page
“E-A-T’’ - E-A-T refers to Expertise, Authority and Trust. While it is not a confirmed ranking factor, still it holds the prominence as those websites making updates based on E-A-T guidelines can improve rankings over time. Looking for the ways to improve E-A-T is a solid white hat SEO strategy. This will give the users and the search engines what they need i.e. high-quality results.
When you focus on on-page quality, building authority and trustworthiness for your brand, it will have positive and long-lasting benefits. It’s very simple; if a user trusts the information on your website, then Google will rate the quality of the website higher.
Page Titles
Your page titles are one of the most significant SEO factors on your website page, emphasized by experts of SEO Services Company in Chennai. When search engines ‘read’ your pages, they check for the page title, the description of the page, the headings and content. Each of your pages and posts should possess its own unique title, which includes the main keywords for that page.
Meta Tags
You should add a unique and relevant Meta description with each blog post. This is an important place in SEO to include relevant keywords for your content. A good Meta description should include targeted keywords in On page SEO technique. User-friendly Meta descriptions make sense and relate to your post.
Keyword Density
Incorporating relevant keywords throughout your content is very important to help search engines work out what your content is about. Excessively repeated keywords can lead to your website being banned from search engines. Hence a SEO Company in Chennai keeps keyword density to roughly 2-5% to avoid that.
Optimizing Images
It’s no secret that Google prefers the pages with images since it increases viewer engagement. The people are more likely to interact with web pages containing images and videos, longer, resulting in better search engine rankings.
However just adding images to a website is not all; the images used should be optimized for search engines. Studies say that 40% of visitors exit a website if it takes longer than three seconds to load. Hence your visuals need to be ready to go from the second a visitor lands on your website. Image compression and resizing are essential in image optimization.
Post Permalink Structure
Make sure that search engine friendly URL is displayed correctly as it is an important on-page SEO metric. This brings better crawling. Use your target keyword in the URL to perform better.
Word Count Per Post
Blog posts with a lot of words typically perform well on search engines. Creating posts with at least 500 words through the best SEO company in Chennai is a pretty standard in SEO. Make sure your keyword should appear in the first 100 words of the article
Internal linking
Linking to pages to related posts within your website is very important for SEO. Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help SEO to pass page rank to other pages of your website.
External Linking
External links related to pages is a relevancy signal to help Google to figure out your topic. While linking out to external websites, ensure you to trusted websites.
Use Social sharing Buttons
In SEO services, the more views you get, the more likely someone is to link. Social shares generate more views on your content. Body Tags – When writing articles, you should break up your content into smaller sections and paragraphs. This makes it easier for people to read. In On page SEO these sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Conclusion
Your ultimate goal of on-page SEO is to speak the ‘search engines language’ and SEO help crawlers to understand the meaning and context of your pages. They will help increase the values of internal pages and build the relevance of specific keyword phrases. On page SEO techniques help to achieve maximum exposure in the search engines and keep your users happy. A user who is reading your post is more likely to click on a link to read more about a certain subject and hence this is a way to increase the users spends on your website.
