Mobile friendliness is the beginning step for effective reach and success of an ecommerce website. According to eMarketer, people surfing through their smartphones and tablet devices accounted for 34.5% of total ecommerce sales and this figure is expected to grow to 53.9% towards the end of 2021. Mobile friendly ecommerce web design is the true identity for an online store and hence it is not surprising that most businesses are looking for the best ways to deliver the best mobile user experience.
Here are the tips for building a mobile friendly ecommerce website design that helps your business rise above the competitors.
Responsive mobile design
Since the numbers of people shopping from their mobile phone increases every year and there's no sign of slowing down in these rising figures, businesses should rise to meet challenge and demand by ensuring their online store is ready with a responsive website design through a top web design and development company in Chennai. A professional responsive ecommerce store detects the device from which the visitor is making his entry and changes the layout accordingly, thus giving the best viewing experience.
Minimize Distractions
Whenever a prospective customer makes his visit to your ecommerce website, he should have a defined path that lets him travel easily around the store. Being said that mobile selling is very quick where a sale takes place in an average of four minutes, you should be focused on facilitating a faster shopping experience. Avoid the website to be cluttered with priorities or premature upselling. Forcing your visitor to get into a new product will end up with an irritating feel which could destroy a potential sale. Remember the thing that most customers will be receptive after they have completed their purchases and hence it is better to introduce additional sales after the initial purchase. Moreover web development company experts recommend that minimizing distractions in the mobile arena helps to outrank in SEO.
Easy navigation
With increasing short attention spans, especially with mobile devices, mobile-optimized ecommerce websites that are easy to navigate have their crucial role in boosting engagement. Using fewer words, keeping the navigation simple, enabling instantaneous loading of important information of web pages like contact details, ability to zoom for finding pertinent information favors the mobile users a lot.
Avoid Flash
Say big no to flash when you aim to build a mobile friendly ecommerce store. Professionals of web application Development Company in Chennai insist on avoiding flash as they could leave the website to slow down and look unattractive on mobile devices. As both iOS and android platforms don’t support flash, it is highly recommended not to incorporate flash elements that could frustrate potential customers.
Use compressed images
Slow loading images on mobile devices can annoy the shopping of customers in a hurry. Since most mobile screens are less than 200 pixels wide, it is best to make use of fewer, smaller images and optimized images. However, keep in mind that customers always wanted to see high quality images not only for visual appeal but also for efficient experience.
Link logo to homepage
Leading Web Development Services have observed that users attempt to go to the home page by clicking on the logo. Hence it is recommended to link the logo of your website to the home page enabling the users to move to the home page with a click.
Accept mobile payments
Rather entering credit or debit card details on a phone, modern shoppers prefer to use popular mobile payments and digital wallets. So facilitate faster buying experience with an instant check out of GooglePay, Apple Pay, Amazon pay, Phonepe etc.
Keep precise content
Since mobile screens are small when compared with desktops, it is necessary to make your content precise and relevant as well. Ensure that your online store is not filled with lengthy product descriptions or lengthy blog posts. If you need professional content services, then seeking a reputed ecommerce web development company can help you out in attracting more audience base.
Design for thumb
Mobile friendliness always embraces ‘the larger thumb’ principle with it. Utilizing tiny links bothers shoppers and they tend to navigation errors which ultimately spoil the entire sales. The area that can be comfortably reached with a thumb should have core elements, links and buttons. Making every clickable element lead to a large button makes sure that mobile users hit the link that they intended to do.
Test continuously
Don’t be compromised that you have an amazing mobile friendly website. You need to test it again and again. Testing with multiple devices ensures that your ecommerce store works perfectly on all mobile devices.
Having a great demand for smart mobile devices across the world, it is high time to think about delivering a rich shopping experience to those mobile users with a mobile friendly ecommerce website through a prominent web design company in Chennai.
