When it comes to businesses, the ultimate expectation from the business owners irrespective of their business size is RESULTS. The results obtained from the businesses are the determining factor whether the business is profitable and could survive further in the market.
When we discuss results metrics, businesses routinely focus on their ROI. With so many ecommerce website designs around the world, how do you stand out from the crowd in yielding the desired ROI? How could your business address ROI beyond your capital investments? Wait, we will let you know some ecommerce marketing strategies and tips that can increase your ROI and grow your business!
Search Engine Optimization
The world has become small and the people access the internet medium to look for their search for products or services. When the people rely on the almighty Google search engine, even before they decide to buy, your business should show up as high in the search results as possible.
An ecommerce website development company in Chennai says that people don’t like to scroll much on the search page to look for their result. Moreover, as the pages move up, the impact towards the company gets decreased drastically. When this is the case, you should take steps to optimize your web pages and create the possibility to be found top on Google. So search engine marketing is considered as a big deal when it comes to improving your business (ROI) return on investment. It has a higher probability to yield a positive ROI and has recurring benefits for the life of your ecommerce business.
Focus on your Customer retention
If your Ecommerce Website Development fails to capture and retain the customers, then there is a probability they may start to look elsewhere. Customers are more likely to return to you a website where they have an account and they find it easy to navigate and understand.
Statistics say that 18% of companies do marketing efforts on reconverting customers. When you look for the strategies to acquire new customers, it is similarly necessary to focus on retaining existing customers. Do you know it is much easier to repeat sales from those who have bought from you in the past? If your ecommerce website design company looks into the ways to retain your existing customer base then look no further, include Customer Retention Strategy.
Make your website have prominent trust signals
Trust building is a very important step in improving your ecommerce ROI. You have an excellent website design from a reputed ecommerce website development company in Chennai; have good quality products and affordable pricing structure. But if the trust factor is missing, then it will be difficult for you to make ROI for your business.
- Since most of the consumers use online reviews occasionally, you should have positive reviews on your website or product page. Local Consumer Review Survey, 2012 indicates that 72% of consumers trust online reviews.
- Visitors should feel secure when they land on your Ecommerce Website Development. Adding an SSL certificate adds security to your website and as well builds customer trust.
- Enhancing your customer support is another customer trust winning method.
- Your customers may have a number of queries related to your website, products, or any other issues. What they expect from you is immediate resolution. It is the sole responsibility of you to solve their queries and afford them with satisfactory customer service.
Bolster with email marketing
There are numerous marketing channels like social media, direct message marketing and app marketing used by many ecommerce website design services. Still email marketing proves to be a remarkable solution for boosting return rates. Moreover, email marketing is relatively low cost for implementing and provides astonishing high return on investment.
Since it is a way of directly marketing to your potential customers, email marketing is the one of the most effective marketing channels.
- When a customer visits your ecommerce website design, give a popup or some way to get them to give their email address.
- Once you receive their email, funnel them into welcome automation.
- Let your emails add value by telling them a little bit about your company and what they believe in.
Compete with your big players in the Industry through Ad Platform
Surprisingly still many of the businesses believe that ‘Adwords are not for small businesses’. But in fact, a leading ecommerce website design and Development Company says that adwords help businesses of all sizes whether start-up or enterprises for prolonged feasible growth. Google is the most used search engine by the people all over the globe primarily for their search requirements. And Google’s sponsored segment (in the search result) is the essential area where most people are looking for their requirements.
So if you are in an ecommerce business, you should focus on the buyer’s area with adword strategies to capture good leads to increase the ROI for your business. When you use Google Ad platform, you have the opportunity to promote your products to specific locations, based on the zone’s optimal time. Also you can narrow down your target audience with your ecommerce website development company in Chennai to have a high level of control over your advertisement.
Conclusion
When your ecommerce business spends a huge part of the marketing budget to drive visitors to their website, it is really important to make the most out of the visitors coming on to your website. By following the above tips you can be able to boost your business ROI in a relatively short period of time.
Remember that you should never take your eyes off from your business Return on Investment. With several activities going on your business strategy, it is natural that you may find yourself distracted in tracking your investment. However it is very imperative for the businesses to keep track of your ROI, for both short and long term.Devise your marketing strategies in a way that cover all the necessary steps to achieve a successful ROI.
