A CMS (Content Management System) is a software program used to support creation and modification of digital content. This system offers the ability to tailor the content based on users specific needs with the help of data provided by them or gathered by the website. This process encompasses the whole processing of the web pages starting from simple tools to create the information, through publishing and finally to archiving. With the help of this simple mechanism authorization can be entrusted into the business itself with the capability of potentially dramatically simplifying the maintenance of the website.
With constant shifts in the marketing landscape, it is important more than ever for CMS website development services to deliver results that prove the value of their investments.
So it is not enough for companies to create content and forget about it. Instead, any business organization that works with a content management system has a new responsibility of maintaining it fresh and trendy.
Best CMS platforms that help you in Digital Marketing
When your Content Management System (CMS) is the foundation of your entire content marketing campaign, it is an absolute need for high CMS platforms.
There are a lot of CMS platforms recommended by CMS Development Company that you can use to bag as many features as possible that you require. Each CMS platform has its own advantages. So, it is recommended to choose the best one that fits your requirements. Let's see the best of the CMS platforms to look out for in 2020.
- Drupal
- WordPress
- Weebly
- Kentico
- Squarespace
- Magento
- Shopify
- Joomla!
- PrestaShop
Make a thorough research for each platform and evaluate them against your list of requirements. Then come to a decision of going with a particular platform.
Innovative Trends that will Drive the Marketing to Success
Using Analytics to Drive Content
It is predicted that analytics capability within the CMS website development will be a core offering and capable with both internal and external analytics tools. This will ensure the ability to have the correct content type for the right segment of the respective audience. Also creating different content for different contexts will be made easier and as well for the better understanding of which part of a website needs to be written differently. Content performance cannot be measured by the number of views. Measuring the effectiveness of the CMS website development is a biggest challenge for the marketers. Analytics provide insight about the customers and CMS strategy. This data will enable to create relevant content based on audience segments and subsequently will improve conversion and retention of customers.
Hybrid Cloud-Based ECM
Hybrid Cloud-Based solutions have begun to gain attraction because of the benefits of cloud combined with security of sensitive information located on a local server. These flexible cloud models enable organizations to manage, protect and effectively use within the same framework by the most secured on-premises systems. Thus these solutions offered by CMS Website Development Services in Chennai ensure future scalability and agility at the same time it avoids resource-intensive deployment types which has been in use for decades.
Machine Learning
Many of the industry experts are forecasting that machine learning is the next BIG thing in the future predictions. Machine learning is a type of Artificial Intelligence (AI) which allows computers to learn by examining data and by recognizing patterns. With this machine language computers are able to find hidden insights. Integrating machine learning will help to create smarter applications that are more relevant to the customers. This can take to the next level with location awareness, based on different browsing habits on the time of day, anomaly exclusion, socioeconomic and likewise collaborative filtering attributes. Supplementing CMS website development services with machine learning will deliver better matched content to the needs of users, demands and preferences and brings significant value to the business. Machine learning innovation will take the hold in coming years. It has already been seen that machine learning services offered by IBM, Azure and Amazon integrated with CMS platforms are emerging.
Monolith to Micro service CMS
The concept of micro services is becoming a very appealing architectural approach now- a-days. Micro services are a proven way to create business applications by coordinating with small independent services by the business capabilities, where each runs by its own process and by communicating with lightweight mechanisms. By applying micro services concepts the current monolithic system can be split into much smaller interchangeable parts. This concept of CMS website development will bring numerous advantages like faster to market with innovative features, attractive licensing where you will pay only for your need and improved scalability, reduced risk while upgrading the old features and better service interchangeability.
Approach of One Template
When moving away from the monolithic approach, end users will need to make changes to the layout of their web pages on the basis of ad hoc. In earlier, there are two extremes of CMSs:
CMS website development services of much flexibility which significantly put in danger he brand consistency and consequently, the visitor experience. Systems of rigidness that every time an organization or a user had to go through a developer resource or even to a CMS vendor for even a minor change to the layout of a template.
Security
Businesses expect from CMS website Development Company, the high level of security, more complex and functionality than the current CMS solutions they offer. Low quality authentication or authorization controls of businesses will have the risk on the security, operational and financial features. Besides from the mandatory expectations like passwords and data encryption there are more complexities in enterprise directory single sign-on, social logins, SOX levels of auditability and integration with other services like multifactor authentication and sales force. Businesses demand more security features from CMS website development like password less authentication, broken password detection, biometric security and Google Authenticator and so on. It is anticipated that in future the emerging CMS platforms will be integrated and configured with these special authentication and authorization features.
Create Once, Publish Everywhere
The ability to share contents across multiple pages and websites is imperative for CMS solutions. Yet they should not be viewed as just a tool to push the content to the website. Now it is moving to a shift of leveraging the CMS website development as a data warehouse which allows publishing content to multiple platforms and also in different formats as needed. Hence ’Create once, publish everywhere’ (COPE) will be the viable way for managing content for the organisation.
Holistic Customer Experience Across all Devices
Those days where PCs were the only way to reach the business organization website has gone. Today people use many different devices like smart phones, tablets and laptops to interact. Hence CMS should have the capability to adapt this change. Even though it cannot be used for managing mobile app or email newsletter yet it is required to integrate with other components to be a winning approach. CMS website development services will have to empower their users to identify with the problem areas and do modifications quickly. Also it should have the ability to offer custom content to the customer based on the user experience.
The entry of Machine Learning and Artificial Intelligence will rewrite the CMS strategy and will pave the way for a radical shift in both technology and business. Advanced personalization, presence of Omni-channel, and anytime availability only will boost engagements and conversions in the forthcoming. Upcoming is the period where the content management systems should prepare to revisit their strategies and procedures to cater to the evolving demands.
Conclusion
With being said that content is the king, it should be crowned with appropriate trends and technologies. Every year brings new opportunities I digital marketing to engage with customers in entirely new ways. Making your digital content ready for those purposes provides you a big advantage.
It is expected that this year will be the period of reframing the content management system on a massive scale. Tapping the power of above provided trends; you can manage and optimize your content from a dreaded one to revitalized one.
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