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It is an inevitable truth that majority of people access internet through mobile devices. There is an enormous growth in the number of mobile users in the recent days. People are handling internet in a number of ways that even not imagined a decade ago. As the name indicates mobile responsive website design optimized for mobile users make the web contents easy to view. Tablets and mobile phones come in different screen sizes. A design that displays perfectly adapting to different devices is a must for optimal experience.
Business people should offer their customers a good user experience when they visit their website on a mobile phone. Google has announced in May 2015, for the first time in history mobile browsing searches has outnumbered the searches done on traditional desktops. Mobile devices are becoming a popular platform for the visitors to find and access your website. That is why it is the best time to invest in mobile responsive websites.
Desktop vs. mobile responsive design – Why you need an optimized one
Browsing a website on a desktop is very different from browsing on a mobile. In earlier days desktop browsing was a powerful one. But now more people are switching to mobile browsing experiences. Convenience plays a major role when it comes for the people to choose mobile devices. Now- a-days people want their device to be able to carry in their pocket and access the internet on the go. If your website is not optimized for mobile devices, user who tries to access your website on the mobile will have frustrating experience. Mobile browsing is becoming more convenient and comfortable due to its less loading time.
We know that people like to keep the devices nearby to access the information fast and immediate. So it’s a crystal clear fact that they will love to handle the thing on the mobile. It’s an entirely different experience to browse on a desktop as compared to mobile phones. Users who browse on a non-optimized websites will immediately bounce back due to the difficulty in navigation. There is no doubt that mobile users are impatient when it is particularly young audience. So obviously a mobile responsive website becomes mandatory when your target audience is young. If you want to expand your business reach you have to enhance the user engagement by switching from desktop website to mobile responsive website design.
Your website visitors don’t want to resize the website content when they view the website on a mobile device. They will leave the website that is not mobile responsive and move to somewhere which has a better responsive experience.
Mobile first website design
Once upon a time owning a website is a great thing and it is a luxurious too. Today website design has become a must and is used by all. But have your website design is mobile responsive? If your answer is NO then you lack something which is very essential for your business growth. Mobile is the primary device for most of the people. So a website that is fully mobile optimized is the best way to reach a huge portion of website users.
You might have heard the term ‘Mobile first’. Do you think what it means and why you need this? Here we provide you with the answer.
Usually a website is designed based on the desktop view based on the assumption that the users view the website on their computer screen. After that the website will be modified to adapt different screen sizes. This approach is called as desktop first. The major drawback faced in this is many of the features and visual aspects which are optimized for desktop adapt poorly to mobile devices.
Now you may wonder. It seems that responsive design itself sounds good. Then what is the need for mobile first website design? Recent studies show that 52.64% of total traffic on the internet is done through mobile devices and it is expected to increase by 75% in the future. When we look at this statistics we come to know the essence for redesigning the website to the latest trend. Unlike responsive website design, mobile design is completely based on mobile phones users for complete user experience like less text, faster download speed, app like user interface, larger fonts and etc. In short your user will be provided with a unique experience that put you one stop ahead of your competitor who still holds an old website design.
As a business person you have to forecast on where the usage trends are going on and how your business will be after 5 years. If your business is completely based on digital and you want to attract your customers with best user experience, then you cannot refuse to stick to the trend. Now you have a question that ‘I am already comfortable with my old website design, am earning good profits then why should I change?’ Find the answer right here.
Whatever the business you do, it is important to be in constant touch with your customers. Your business can shine only when your customers are satisfactory. Today businesses from small, mid to large scale have understood the importance of mobile first technology and already started to be in part of that. If you want expand your business base, improve your reputation then you should engage, connect and communicate with your customers and provide value to them. This can be done effectively only if your business is on their hand held phone.
How responsive website design gets more to your business?
Good user experience
Think of theuser experience when they visit the website that has poor mobile lay out. Do you think they will stick to the website longer? Of course not! Responsive website design delivers quality content to the website users across different screen sizes. Furthermore, HTML 5 offline browsing capabilities allows the user to access the website even the user is offline. Newsletter, email contents in hybrid HTML 5 will be formatted in a higher degree which don’t require internet connect. How good the feature is! Are you still having doubt that your user won’t enjoy this? When you have happy customers, it open ups gateway for more business leads.
Increased visibility in search engines
If you are running business for a longer time, then you will be familiar with search engines. Google prefer websites with mobile friendly design and boost the ranking of those websites. Google knows that internet is changing fast and it should offer the best browsing experience to the website visitors.It suggests that websites that are responsive and mobile optimized feature significantly in local search results. So undoubtedly it encourages mobile friendly websites. A responsive website design has become a fundamental thing for positive user experience. A good user experience leads to repeated website visitors and enhances conversion rates.
Traffic, positive reviews and raise in branded searches impacts on search engine ranking. Optimized website will load as quickly as possible. This too impact on search ranking results. Website that is not responsive is one of the important factors for high bounce rate. By making the website responsive and mobile friendly you can make your visitors stick to your website for a longer time.
Helps in Social Media Marketing
When you share links of your website on social media channels like Facebook, twitter, linked in and Youtube, the chances are high that people will visit the link and will come to know about your products or services. Today people spend their leisure time in social platforms on their mobile phone.Social media is one of the best ways to increase organic search results. Hence if you want to engage those users your website must be responsive. So it becomes essential to explore the benefits of social media marketing, your website should be a mobile adaptable.
Amazing website look attracts more customers
When it comes to marketing how your business website looks is also a matter. Effective web design is a powerful tool for a business growth. Innovative design pulls the people and they get fascinated. Every aspect of the website from logo, usability and appearance must be designed in such a way for better user experience. If the web portal looks attractive, it causes more traffic. Today most of the people access internet over their phones. Minute details on the responsive website look clearly in the mobile. Another important reason is people are switching to mobile phones for shopping their daily needs. If your website design is awesome along with responsive design people will spend more time in the website increasing traffic.
Helps in building better backlinks
In search engine optimization strategy backlinks are very important. This is because other websites consider your website as reputed source of information. If your website is not mobile friendly, then other website won’t link to you. It is difficult for the search engine to find your website if you do not have backlinks. So it is imperative to get backlinks for indexing the website and faster discovery. Getting referral link is one of the major benefits of backlink. If a person reads a post he may click on the link to know more about the thing. As he clicks the link voluntarily he will be more targeted and less likely to leave the website page causing a low bounce rate. As backlinks are popular methods to boost the search engine ranking, it is very vital for your website to be mobile responsive.
Cost effective
When you own a business it is most important thing to be in align with current trend. So your website always needs to be updated up to the trend. For traditional desktop websites you need to a hire a web designer in web design company to update every aspect of website contents. But in case of responsive website design you itself can make the changes quickly and in efficient manner. This would save your cost and time. When your website is up to the trend with responsiveness, you need not to worry about linking the website to social media or about redirects. Your website will do the work in place of you.
Faster loading of website pages
Nobody likes to browse on a website that is slow. Most of the phone users will abandon a website page if it takes more than three seconds to load. Hence your website should be able to satisfy this need. Here comes the need for a responsive website design. Since responsive web design is composed of fluid grids and responsive images it facilitates the website to loader fast. This gives a positive impact for the website visitors. As quicker the people can access your website content, the more likely they will be stacked upon. Consequently the chances of converting visitor to customer become more. Also Google favors the websites with page speed. Faster websites have a huge impact on the bottom line of your organization.
Increase in traffic
Statistics show that 79% of global traffic emerges from mobile devices. This clearly shows the urgency of having a website that is adapted to mobile screens. People who visit your website don’t know whether it is responsive or not. What they want is to find the information quickly easily and perform the things they need to do. To increase the number of visitors we have to follow consumer first strategy. If your business website satisfies their need, they spend long time in your website. Even they come in future due to the better usability. If in case your website doesn’t provide what they expect, they may leave yours and move to your competitor’s. Do you want to lose your valuable customers due to the poor navigation of your website? Not, then immediately think over switching to mobile responsive sites. This ensures that you don’t hand money over to competitors simply because of your old non responsive website. Once you move with responsive design, you can see an increase in mobile visitors for your business and the time spent on your website is improved.
Improved conversion rates
Creating mobile responsive design is one of the keys for a higher conversion rate. Better usability and navigation makes the visitors stay long duration in your website. This will build trust which in turn leads to better conversion rates. An important point that can’t be refused is building mobile friendly design is also to make money. Today most of the people prefer online shopping and this number is expected to increase in the future. So if your product or service is not easy to view on phone, you are missing out a big opportunity that prevails in front of you.
Avoid duplicate content
Earlier two separate URLs used for website on desktop and mobile version. This may create a negative impact on your ranking due to the possibility of duplicate content.Even you may be penalized by Google for duplicate content issue. This problem can be eradicated with responsive design. If your website is optimized it means one URL for all devices which means no duplicate content. Also different URLs for different devices may cost you more. So single URL helps you reduce maintenance cost also.
When it comes to interact with the world, mobility is the new standard to be accepted. If you do not consider responsiveness in your website, you are repelling future users. If your website is not easy to navigate on phone, you could be losing your business.If you want to reap the benefits of the modern trend of mobile technology and edge over your competitor, then you have to ensure your website is mobile adaptable.It is the high time to be a part of changing technology and to be in line up with your modern customers.
You might have seen some small companies are already switched to mobile version and successful. Referring successful stories and getting inspired from them is not a shame. But the step you have to take is to adapt the change. Being adapted to the new trend will help you go in the long run. Don’t miss a larger out reach for your business. Do remember the point ‘First impression matters’. By reforming and updating your website up to the trend you are saying to the users that you are committed to give them a streamlined experience. Take a step ahead and make your website mobile friendly.
Conclusion:
As internet traffic increases more and more on mobile devices, and with the advent of smart devices, Google’s favourability towards mobile friendly sites will only increase with it. With one of the biggest digital marketing trends is being mobile, it is undoubted to set your business up for mobile success. As our mobile user usage like to increase month to month so it is more imperative than ever to get your business’ mobile strategy in gear. Give your customers what they need with fast loading pages, easy navigation, and a streamlined site with great content and great products with a mobile friendly website. If you are considering a mobile update and/or redesign for your company website, you need to coordinate planning with a qualified web developer. If you would like a harmonizing assessment for your organization's website regarding web development, web designing, web hosting, ecommerce and web development feel free to contact us at Jayam Web Solutions.
