"SEO Search Ranking Fluctuations"
Hope, this is the common term which disturbs many online businesses and digital marketers. You will certainly feel bad when there is flux in Google search rankings for your website. It is really hurting to see when there is a drop in your traffic or ranking fluctuation. But don’t stop your efforts; no one in the search engine world is safe from these fluctuations.There could be many reasons behind the ranking fluctuations.
It not only affects your website but also your business online. One size fit doesn’t suit all types of optimization techniques; however, let our SEO Company in Chennai discuss the possible reasons and techniques to get out of search ranking flux. But before this, we must understand a few basic things - about Google search engine servers and how it works. So, you will stay informed about the entire search process that happens within the search engine giant (Google) and SEO services.
The Difference between Google.Com & Other Servers:
".com" refers to the global Google server whereas ".co.in" or ".co.uk" or any other extension refers to country specific servers of Google. If you are located in the USA and while searching on Google, you will be listed with country specific search results. Similarly if you are living in the USA and travelling to the UK, now, while searching for the same keyword in this country, the search results are close to UK results. Google uses country specific servers to reduce the load of the server and also to give optimized search results for its users.
Well, how it is related with organic search ranking fluctuations of digital marketing services in Chennai?
There seems to be a huge difference in seo search results while checking in a private browser (Morzilla), incognito (Google Chrome) and in a normal browser. It is because normal browsers catch hold of cookies and browser history.
Secondly, there seems to be minor or major differences in search rankings based on Google servers and search words.
For example,
While searching the word "Irfan" in co.in shows results about "Irfan Mohamed" who is an Indian actor.
While searching for the same word "Irfan" in .com, it shows the organization with this name.
And
While searching for the same word “Irfan” in Pakistan server, the search results shows “Mohammed Irfan”, the cricket player.
What to conclude? So while checking the keywords in Google, double check the rankings in a private browser. And also make sure of the search engine server.
Now our web design company in Chennai will show you a brief look upon the reasons for search ranking fluctuations:
- It is Usual
- Search Engine Algorithm Updates
- Not-Found Links & Absence of Internal Links
- Website Loading Time Changes in Click-through Rate & in Search Behavior
- Check Whether All the Website Pages Are Affected in Search? If Yes Then The Problem Is With the Website.
It is Usual
When the keyword position is constantly fluctuating in search engines, businesses start to panic and they think that their sales will also get dried up because of it. However, online marketing experts speak the other way. They say that fluctuations are most common and businesses need not get terrified for it unless and otherwise, it affects the website traffic.
Google, as a popular search engine, frequently updates its search results fetching mechanisms to show betterment in its service. Hence there are chances for the search ranking to fluctuate.Sometimes, search ranking differs from one computer to another and from one location to the other. But remember, these keyword ranking differences faced by a digital marketing company in Chennai are all temporary. It will automatically get stabilized within a month or two, or even earlier. If the search ranking flux goes beyond the specified time duration then keep studying the article to know better.
Search Engine Algorithm Updates
It is no secret that Google updates its algorithm more than 200 times every year. As said earlier, it is to make the search engine fit with the latest search trend and technologies. It is vital to stay abreast of developments in the search engine world. You should be very cautious and observe the upcoming algorithm updates and discuss with your SEO Company in Chennai to determine about taking the necessary efforts to do once the updates are released.
Some algorithm updates are major and they are named based on animal themes - Panda, Penguin, Hummingbird, Possum and recently Hawk. Some are minor chances that create a lighter impact on search rankings.
However, businesses should check the Google Webmaster Guidelines, to ensure whether their business got affected due to any of these Google updates. If so, you can rectify it by following the white-hat SEO strategies.
Not-Found Links & Absence of Internal Links
Link losses – this is one of the significant causes for the traffic loss in SEO services. To explain this, just imagine a scenario where you have only a small amount of backlinks for your website and few of them are dead. Then automatically, the website's backlink profile gets badly affected due to lost links. This impacts search ranking fluctuations directly. If you have any doubts regarding the loss of links, it is a good move to double check for the loss of any links. By using tools like Majestic or Ahrefs, you can find out the loss of any links.
Hence, check the backlinks via reliable backlink checking tool to find out the lost links.
Here are few free backlink checking tool:
seoreviewtools smallseotools backlinkwatch
Adding to this, many businesses fail to give internal links between web pages. Secondly anchor-text rich internal linking is also bad for SEO. The links must be 100% natural and user-friendly. If there is any change in the internal linking structure, then there is a probability that the drop in search rankings is due to the absence of internal linking. If you are not using internal links within your website, then start doing it immediately through a top 10 SEO company in Chennai as it is a significant SEO ranking factor. You must also remember that internal linking will not create an immediate impact. It takes around two to three months roughly.
Website Loading Time
Google made an announcement in 2010 that website loading time is also taken into account for search ranking. It is because, when the website loading time is high and if Google ranks that website for user's search results, they get a bad user experience. Sounds right?
The more images, videos and files you use in the website, the more will be the time it takes to load the web pages. Remember, website loading time is not a reason for ranking fluctuation, but also a factor that could have great impact on user experience.
And so, to overcome this parameter, check your website loading time from Google Page Speed Tester. This free tool gives ideas for optimizing your website speed.
Changes in Click-through Rate & in Search Behavior
Let me explain how click-through rate affects search rankings of digital marketing services in Chennai?
Usually, Google ranks the websites that are high in click-through rates, on top of search results. So people visit those websites that are listed on the first page of Google.
This in-turn raises the CTR of the website. The increase in CTR is a cyclic process and will not happen suddenly.
Now, coming to the point, if the CTR for search optimized website pages is getting low then automatically it will make a negative impact in the search rankings tool.
Secondly, what is the search trend?
The search trends in Google and other search engines will get revised from time to time.
For example, “Web Designing Company in Chennai '' was on Google search trend before a year and it lost its credibility recently.
People think differently and type in different ways. And so, check whether your keywords have lost their impact on search trends.
For this, you can use Keyword Planner and Google Trends to figure out the details.
Other Niche Tips:
Compare Your Search Ranking With Website Traffic:
When the search ranking is fluctuating then website traffic must be low, automatically. If this happens vice-verse then you are wrong somewhere.
If the visitors’ traffic is high for the inner pages of the website then you are checking the keyword wrongly. You must check the keyword position in Google via personalized device which shows geographically biased and cookies-free search results.
Compare Your Competitors Keyword Ranking:
If you are facing search ranking fluctuations then you must immediately check for your competitors too. When the competitor is also facing the same sort of problem then you are not left alone in this fight.
You need not confuse anymore, as it is not your problem or the problem with your SEO Company in Chennai. The search engine may be at the pace of testing a new algorithm update before its launch.
Stop Link Building at Faster Rate:
When there are fluctuations in SEO ranking, businesses build backlinks at a much faster rate. But remember, search engines are capable of finding those backlinks that are formed rapidly.
And so, slow down. Instead of concentrating on too many backlinks, you can revamp the website content.
Concentrate on Social Networking:
Via social networking, you can improve the website traffic. Do you wonder how?
You write a blog article and share it on social networking websites like Twitter, Facebook, Google Plus and LinkedIn. Add relevant groups and promote the article link to those group members. When the users like your article, they click and read it (By visiting your website). This eventually increases the website traffic and also the CTR.
Outdated content
It is very obvious that if your website is not up to date and you don’t have any fresh and relevant content, you can’t expect the visitors to stay long on your website. In addition, it is not possible to attract sharing and links for the outdated content. Just update your website content regularly with the best SEO agency in Chennai and make sure that the ranking doesn’t get affected by the old and outdated content of your website.
Key Takeaway,
Don’t stop tracking your ranking. It is not possible to predict when it is the most possible period that you can expect the ranking fluctuation. It is a wise strategy to track the search engine positions for the keywords and be ready to face any changes, so that you can react quickly and get back to better rankings.
Search ranking fluctuations is a common situation that many online marketers and businesses face in real time SEO practices. You must remember that you are not the only person who promotes the keyword. Many businesses compete for the same keyword, and so don’t panic if you face search ranking flux. And this is the reason for frequent Google algorithm updates. So just, follow the above given tips and track the improvements in Google search rank.
