Although the pop-ups have an interesting story, still they also come with some kinds of risks. Do you know about the creator of pop ups? It’s Ethan Zuckerman.
In many scenarios, while searching something online, you may have been interrupted by popups. In most cases, they are annoying and show you the obvious marketing goals of businesses. It may be either to subscribe to their services or share the content on social media, etc.
However, now the question is ‘should we use popups in websites or should we keep away’? Once they were considered as a lead generation tool, now what’s the case? Come let us listen to experts at a website Design Company in India and explore in this article.
So, what are popups?
Typically, popups are marketing tools which often appear as light boxes. They mostly block the entire screen of a site and try to catch the immediate attention of visitors. Normally a web design marketing company uses these kinds of pop-ups to include some promotional information. And they make it display on the top of websites.
They are the best ways to convey the immediate information. Since the website visitors can’t avoid them, but should have a look at them, the intended message reaches them purposefully.
Why pop-ups?
If you look at the core intention behind the website’s pop-ups, it is to generate conversion. Yes, they have the name of lead generating tools. The conversion process may either take place through clicks or email submissions. In fact, web designing company sites would say that when compared with buttons or banners, pop-ups can generate more conversions.
They usually help the business websites to grab the attention of viewers. Furthermore, pop-ups tend to convey that there is some immediate information for them. They have the popular name of effective way to collect information of visitors. Of course, it is the starting point to build conversions.
Sticky banners in the place of Pop-ups
What do the experts at web designers companies think regarding sticky banners? Defining a sticky banner denotes a component that sticks to the top or bottom of the screen as the viewer scrolls down. It also has the name of fixed ads. Indeed, it is a smart navigation tool. They have the core purpose of improving the user experience and help in better user engagement.
Having the name of anchor ads, these sticky banners are anchored to a certain website area on the users’ screen. This makes such sticky ads to have a prominent place in attracting the attention of audiences. And the best part is they can be used in both desktop and mobile websites. Of course, this is a great versatile option.
These days, web designing companies in Chennai consider these sticky banners as an excellent way to better structure the website for improved navigation.
Are pop-ups dead? Are there any ways to use them effectively?
In most cases, popups are found to totally disrupt the browsing experiences of visitors. Since they push an ad to the forefront of visitors, they annoy them. This means, is it absolutely a bad idea to use them on websites? Before answering this, let us have a look at some of the case studies about pop-ups.
Digital marketer, which is a community of business owners and online markets, received 2,689 extra leads through pop ups.
A Hungarian marketing company named Marketing 112 increased its subscription rate by 62%.
In spite of the fact that pop-ups disturb viewers with their browsing experience on the websites, they still work. Web design companies in Chennai also stand for this fact. Hence, it is good to use pop-ups on the websites without annoying the customers.
Best practices for effective Pop-ups
It is always advisable not to over use pop-ups. Google may penalize you if it finds spammy or difficult to dismiss pop-ups.
Pop-ups should be in such a way that they belonged to your brand or site. It shouldn't feel extremely different for the viewers.
Use only one pop-up at a time. Don’t make the users irritated with too many pop-ups. This makes them leave the site due to frustration.
Even if you design the pop-up with the best web designing company, yet if there is not any good offer, it is of no use. In addition, it will not create any excitement to the site visitors. Instead, it will become an intrusion.
It is quite clear if you do not have any right targeting, your marketing will fail. The same is the scenario with website pop-ups. There can be a number of templates to choose for pop-ups. Make the choice wisely and ensure it gets you desired conversions.
