Do you like to notice an increased flow in the number of online sales Then apart from improving the ecommerce store appearance through the web designing company in Chennai, start working on abandoned carts. Did you know? Although you try to appeal to visitors with your amazing products, the checkout process also impacts the overall experiences. Hence, it is the time to optimize the check-out process of the online store to deliver positive experiences to the shoppers.
Studies say that nearly 68.8% of consumers in an average abandon the shopping carts. This means now is the perfect time for your ecommerce store to get the attention from the best website designers in Chennai.
Here are some of the actionable tips that you can take to improve the checkout process.
1. Let shoppers do checkout from where they want
You should favor the visitors to shop and complete the sale successfully by giving them the best options when it comes to check out. So, what can you do here? Motivate them with the checkout options on the top and bottom of the product page. Let this feature be eye-catching to let them know they are able to finish the purchase anywhere.
2. Free up your people from sign up processes
Are you insisting that your web designer company in Chennai include a sign up process at the check-out page? Don’t do it, it is not fine. We understand that you want to save the data of your precious visitors for your online store growth. However, this may frustrate the shoppers when they are forced to create an account.
When a busy individual thinks about buying a product from your store, trying to make quick sales, the sign up process may make him leave the cart. So it is good to allow the shoppers to do checkout without creating an account, but filling the mandatory details of shipping address, contact number, etc.
3. Single page checkout
Still do you stick out to the old multi page checkout design? Then immediately get the support of a web design company in Chennai to upgrade it. This old design will make the checkout process as a complex numerous steps one. Despite the fact, this long checkout process page helps stores to gather the information of customers; still it will take a lot of time. Since such pages make shoppers wait till the pages load multiple times, they may leave the site and the cart.
Hence it is highly preferred by the web design and digital marketing experts to consider a one page checkout design. It has the intention of including all the steps of the checkout process in a single page. Thus facilitating the completion of the sale quicker, without any page reload.
4. Mobile friendly checkouts
Though your ecommerce store may be responsive on mobile devices, still you should care for the checkout process. Ensure it is stacking up fine and optimized for mobile users. These days more and more users are completing their purchases through their smartphones. Hence if you don’t want to undergo the risk of such customers, make the checkout pages mobile friendly. Googling for ‘website designers near me’ and finding the results more relevant to you can help here.
5. Encourage the shoppers with estimated arrival or shipping information
It is quite obvious that the customers will have curiosities on when the products will arrive to them. Moreover, there are still pandemic guidelines which may bring interruptions in the distribution lines. Hence it is good if you let the shoppers know the estimated arrival time of the product when they come to checkout. This allows customers to have an idea of receiving the product and will consider buying the product and complete the sale.
In addition to the above practices, offering the consumers with free shipping, easy return and allowing paying securely can help in improving the cart conversion. As the checkout process is the crucial part of the overall shopping experience, you should focus on this. It is great that someone has visited your store and is trying to make a sale. In such a scenario, you shouldn’t give opportunities to make the sale leave or abandon the cart. Optimize the checkout page with a website design company in Chennai and work on it so that the people move further to confirm their orders.
