To start with,
Web development broadly refers to creating, building and maintaining websites. This comprises of aspects such as website design, web programming and database management. The pace of web development is rapidly growing in business environment at large scale. But still most of the people are not aware of the importance of web development and how it holds in the success of business.
Why does website development require for an organization?
For generating more businesses, it needs a high quality and performing websites. A website design is really essential for businesses to run in the competition effectively. A successful website can’t be done with just some visual aspects. No matter how much effort you put on designing website, but if it doesn’t function properly for the users, your prospects will stay away from your website.
Staying on top of the latest web development methods your website design will eventually help you a lot in achieving your business objectives. In today’s competitive environment, businesses need effective websites to beat their competitors.
Web design and web development
Web design governs everything that is involved with the visual aesthetics and usability of the website. It is part of what the customer facing part of website. Web designing is concerned with how the website looks and how the user interacts with it.
Website designers consider the website objectives of clients and with this in mind, they move on to set the website hierarchy and make the design process. After this stage, website designers start creating wireframes and move to the design stage finally. In web designing several basic design principles are utilized to achieve aesthetically pleasing web design output that offers excellent user experience.
Web design is more concerned with what users sees on their screen when the view the website and less the mechanism behind the website.
Web development encompasses all the codes that make the websites function. Basically a web developer takes the website design created by the web designers and converts it into a fully functional website. This is done by writing complicated codes and with a variety of programming languages.
Basic types of web development
Web development can be categorized into two types.
- Front end development
- Back end development
Front end development
Front end development is connected with the visual design of the website. When you enter a website, what you see on the website like images, menus, information listed are the work of front end development. Hence front end development which is also termed as client side development is related with the user interface of the website.
A front end developer uses HTML, CSS and some java script for structuring and making visual and layouts. Usually a static website which doesn’t require interaction with the user can created easily with front end technologies. Front end developer comprises everything from a simple HTML page to complex, responsive HTML5 websites that can be accessed through different browsers and different devices.
Back end development
Back end development also called as server side development is related with behind the activities done that happen when performing any action in the website. It deals with the advanced programming and interactions on the website pages. Back end development focuses on how the website works and how the users get things when using certain functionalities.
Back end development combined of server, database and application and combination of these three elements. This defines how the website functions, real time updates and changes in functionality.
Example: When a user visits the home page of a website, he can see menu buttons, drop downs and sign up options. These come under front end development.
Once the user enters the details in the sign up form, data will be saved in the database. Every time a new preference is added, it will reflect in the database. This is called as back end development.
Latest web development trends
The website development trend is changing every second and user expectations are growing accordingly. Hence it is very important to make digital experiences more engaging and intuitive.
Progressive web apps
Progressive web apps, popularly called as PWAs are becoming a well-established needed for targeting mobile users. They resemble native mobile apps and gained immense popularity recently. These apps are designed to adapt to different browsers, different devices and screen sizes. An added benefit over mobile app is it doesn’t require installation. But can perform in offline as like mobile apps.
Businesses which have switched from traditional websites to progressive web apps showed better conversion rates and customer engagement. PWAs are usually based on Javascript, HTML and CSS. They provide secure networking through HTTPS and auto updates are offered through service worker API. These web development apps have simplified the interaction of the website users and motivate customer loyalty towards the business.
Simply to say Progressive web apps function with the design and functionality of mobile apps and create app like experience on websites.
Customer service chatbots
Chatbots are changing the way of interaction with the customers in a positive and enhanced manner. Companies have started to use artificial intelligence for offering better support to their customers. This enables them to make a smooth journey with their customers. Chatbots are latest web development ideas that converse with human through a live chat interface.
These chatbots make use of existing information and resources, for e.g. FAQ and offer the help for the customers. They are also trained to give responses that use preferred voice and tone. This advanced development offers an experience of chatted with a live person.
Benefits of chatbots
- Improved customer experiences
- Less stress
- Growing base of customers
- 24/7 support to the customers
- Consistent user experience
- Smooth customer bonding with the brand
Voice search optimization
A new web development trend in the digital industry which is a key for successful brands is voice search optimization. As recent gadgets are more reliant on voice, there is emerging importance for creating searches based on voice.
What is voice search?
Voice searches are the ones which allow the users to speak words instead of typing keywords on a search query for generating results. Here the audio technology is utilized to recognize what the users say and delivers the results accordingly.
Impacts of voice searches
- Users get the answers faster as they need
- Websites can avail SEO benefit from voice search
- Increases the website traffic
- More people will get attracted to it due to the fascination
- You can tap the wide mobile audience to search for their queries
- Scope for improved conversions and sales
- Enhanced brand awareness and visibility
- Efficient method for improved customer relationship
Internet of Things (IoT)
The Internet of Things (IoT) is the methodology of connecting devices to the internet. This technology will collect and share data and use the information with applications to address specific needs. This includes devices from kitchen like microwave oven which cooks automatically for specified time to complex sensors that measure the heartbeat.
The (IoT) depends upon the technologies like programming interfaces APIs for connecting the devices to the internet. This value added digital intelligence enables to communicate real time data without the involvement of human being and effectively merge the digital world.
Benefits of Internet of Things (IoT)
- Efficient utilization of resources
- Improved safety and security
- Better customer experiences
- Enhanced productivity and processing
- Real time marketing
- Reduced human efforts
- Focused automation and control
- Efficient cost and time saving
Mobile first development
Mobile first development is becoming important these days than ever been before. Mobile first strategy refers to the practice of designing online presence for mobile rather than designing for desktop and scaling down for mobile devices.
As with more than 90% of users are on mobile now, the internet technology is evolving at a faster rate. Hence it is mandatory to adapt these latest trends of web development to stay relevant and ahead of industry. As today people are browsing everything on the mobile whether checking emails, booking for travel, ordering food, listening to music or watching favorite movies mobile phones are embedded in people’s daily life.
- Easy navigation
- Improved user experience
- Opportunity to reach a wider audience
- Faster downloading times
- Cost effective and valuable marketing
- Can be focused more to core content
Blockchain Technology
Blockchain web development technology is a method of collecting data through network. The collective data is stored on thousands of computers around the world, not in one place. This web development is becoming swiftly emerging trends. The greatest advantage of this development is higher level protection and security. This is because there are no intermediaries between the transactions and thus is the security.
Some notable examples for this kind of web development is Cryptocurrency ( bitcoin), trading platforms and P2P exchanges. Every transaction that takes place is verified on complex algorithm. Hence many banks are considering implementing Blockchain in their work.
Blockchain which has become an entirely new way of storing data on the internet has started disrupting the financial services sector. One of the key benefits is this digital ledger information can be accessed across several computers.
Advantages Blockchain web development
- Transparency
- Traceability
- Data can’t be altered or deleted
- Reduced costs involved
- Higher protection
- Efficiency
- Auditability
Rise of single page websites
There arise a lot of web development trends in the upcoming days that are based on the speed of convenience of users. The one among the development trends is static and single page websites. The remarkable benefit from this technology is any person can develop a website without a programming background for his business.
Regarding the concept of single page websites, user experience is certainly important. These website pages are faster and comparatively more secure than dynamic ones. Still you can add dynamic contents to these static web pages with the help of APIs.
Single page websites make the users to browse through the information which helps them to direct along the website content. This offers a great opportunity for website visitors with the available information before they move on.
Benefits of single page web development
- Better control for flow of information
- Greater user experience
- Reduced code creation
- Simplified website management
- Fast and responsive websites
- Greater experience for mobile devices
Push Notifications
Push notifications which is replacing traditional newsletters and emails are the rising future web development trends. With this web development customers can be delivered with updated with valuable information of the businesses. These development trends are personalized and enable the users not to get lost with important information.
Mobile push notifications are a winning web development for businesses. Sending relevant, timely and useful messages for the customers is a great marketing tactic. Both the users and developers prefer discreet notifications over cluttered inboxes these days. Hence it is a great tool for better user engagement and higher customer satisfaction.
- Insight on customer behavior
- Stimulates the user engagement
- Ease of use and easy to subscribe
- Increased returning traffic
- Can target the right users
- Brand consistency can be enhanced
- Improved customer care strategy
Wrapping up
From the technology to process for every aspect of the effort, assembling the right team is a must. Obviously talent and well experienced professionals are important to make the right web development aligned with latest trends. A true web development company can quickly identify the needs and demands of businesses from planning to final development.
Technical flexibility and advancements in development are mandatory for delivering quality solutions. The business websites should not only meet just a set of specifications but must be true business solutions. Web development methods are developing at high speed. Web development industry is distinguished for its instability in the industry.
Every business industry is getting revolutionized in different aspects. As trendy web development solutions are getting more ingrained in our daily lives; businesses must use right tools to meet the evolving challenges. Rapid changes in the web development trends have great impact on the business websites. So make the right impacts with the best solutions.
