Website Redesign
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Website Redesign
The most effective way to approach redesigning the website is to have a customer-centric approach.
What is considered a redesign ?
A website redesign refers to much overhaul of current design and content and involves changing and taking a fresh look at elements such as the code in use, the structure of content, and the visuals in place. This is primarily done to service the customers better and more engagingly. A website redesign done in the right way by Jayam Web Solutions can have a direct impact on revenue, bring a reduction in the bounce rate as well as bring an improvement in the user experience.
A primary difference between redesigning and refreshing the website is the resources in use. Either way, the goal of both exercises is to have a positive impact on every consumer who visits the website.
Research becomes crucial in the process of redesigning. Jayam Web Solutions expert helps in discovering what works and what doesn’t. It also helps understand the target consumer much better Research also gives a great insight into making the website more user-friendly.
While redesigning the website, here are some tips that would help achieve the desired results:
● It is important to clearly understand the most valuable pages - website redesign at Jayam Web Solutions is similar to remodelling the house. It cannot be and should not be a random event. It is suggested that before any redesign work starts, you should have a clear map of what you want. What pages do you want, what content to modify, and what content to be done with and rebuilt.
● Know the visitors of your website and analyse their purpose - one of the aspects most overlooked in website analytics is identifying the page which attracts the most visitors. It has been discovered that there may be various reasons for visiting different pages and if the resignation of the website is done with a customer-centric approach.
● Understand what is driving the customer and what is stopping them – Jayam Web Solutions experts suggest having a strong evaluation of barriers in your website that are stopping your customers from taking the desired path and the hooks which keep the customers and encourage them to stay and make the purchase. Heatmap is a great example of a tool that can help you analyse where customers are being attracted the most. Onsite surveys are another set of tools that can be equally helpful.
● Involve your team beforehand - Any website reworking should be taken in confidence with your team members. It is primarily so because any change to the website has a high chance of impacting the workflow. Their inputs and ideas can also be rather helpful in improving its functions of it.
● Set measurement metrics right at the start - in a situation where for example, you are an e-commerce website, the measure for the changes and its metrics is simple whether the business is better off after the changes. Are the changes pulling more revenue or not? Some other metrics that can be used to evaluate the effectiveness of the changes are conversion rate, revenue, customer lifetime value, number of conversions and so on. Other than these, some other measures include the satisfaction score of the customer, net promoter score and customer effort score.
● It is crucial to understand the required changes and have a method to test them - A/B resting is a great solution to understand and produce statistically correct results. These are exceptionally helpful for a website with enough traffic to implement. You can evaluate each new element and test for its impact on your website. However, there are alternative methods, such as moderated usability testing in a situation where there is not enough traffic to implement A/B testing. This includes remote as well as in-person evaluation of the website, of the new pages t people who are real. We get the people to interact with the new elements, ask them a specific question about the quality of their experience when using the website, and shed light on any obstacle they may have faced.
Technology and customer preferences are ever-evolving. Time and again, take a look at your website and evaluate it against your requirement.