As you know, websites are very important for every business. It is a vital element in any marketing campaign. Now, let us assume here that you have a website. And you are thinking of a redesign. So, what will you do? You will approach a leading web design company in Chennai to get the fresh look.
It’s great. Website redesigning gives you the opportunity to analyze your existing stage and scope of improvements. However, you may have questions, where to start? How to do it efficiently? And so on… All your questions answered here.
Website Redesign
Not sure what does redesign of a web design company site involve? No issues! Let us learn something here.
Website redesign – it is a process of taking out the necessary code changes, website structure and content to a website. Business website redesign often involves changes that could satisfy the modified objectives. In addition, it can be related to improved user experiences, better SEO rankings and increased conversion rates.
Do you really need a website redesign?
Of course, it is good to add new features, functionalities and technology to your site. However, pause here for a moment. Before you make any steps towards redesigning, it is good to know whether it is the right time for that. Just ensure whether you have any or all of the following:
- Does your existing website give you desired leads?
- Are there any changes in your targeted audience group?
- Do you find web pages loading slow?
- Facing poor SEO rankings?
- Are you facing any technical issues with the site?
If you give ‘Yes’ for a few or all of the above, then it is the best time to get in touch with a web design company in Chennai.
How To Make Your Website Redesign Successful?
Website redesign is a significant process. Hence, you should have enough planning and research phases to make it successful. The following are some of the actions taken by a webdesign company in Chennai for a fruitful refreshed look.
1. Update the appeal of site from outdated
A website look can go outdated very quickly. Since the world is evolving, there may be chances that you will be left behind in competition with an old site. Poor or unappealing websites affect your first impression among the clients. Hence, you should invest in reconstructing the appeal of the site. It includes changes in website elements, colors, fonts and other crucial aspects such as navigation, CTA etc.
2. Make it reflect your brand
Website is a true representative of a business. It is the crucial thing to clarify the message of a brand. It is the branding that defines who you are in the niche. Hence it becomes important that your website represents your brand in an efficient way. It should include appropriate logo, fonts, colors, tone and style everything in the new design. To put it simply, web designing companies Chennai will embrace all the brand guidelines to make up the visual look of a brand.
3. Add features to better the user experiences
Now you are in the digitized world with so many changes and advancements. It differs much from the time when you had built the site. As such, the tastes and preferences of users also have changed drastically. So, it is the time to update your site with the features that would enhance user experiences.
- You can add a live chat option for quick responding to customer queries.
- Online chatbots are becoming an efficient form of communication. A survey indicates that consumers prefer a brand that responds to them rapidly.
- Speed up web pages. No one likes to browse a site that takes too much time to load its features. If you like to make visitors stay on site for long, make it load quickly with the support of a web designing company Chennai.
4. Build relevant content
Content is king, no alternate opinion on that. Only a great content strategy can give engaging experiences for the visitors. Analyze whether your existing content is satisfying the needs of users. If not, take out the steps to make it relevant, informative, engaging, and well communicating to the target people.
Replace all those outdated statistics or facts and to build content more effectively for the audiences as well as for SEO.
5. Get it optimized for search engines
Whatever the changes/redesign activities taken by a web designing company in India, it will revolve around SEO. However, it doesn’t mean to add just keywords. It is a broad area covering improved content and persistently targeting search engines and users to build the site.
SEO-friendly built websites proved to receive more traffic than those that ignored search engines. Yes, true, you should prioritize users. However, to get the most of your redesigned website, you should keep search engines in mind.
6. Consider mobile friendly design
People are more inclined to their smartphones, more than ever. Do you know? Nearly 60% of Google searches are carried out on mobile devices? Chennai web designing companies know this well. So, they put great emphasis on how the websites look when viewed from mobile devices.
Furthermore, Google considers responsive design as a key ranking factor. Therefore, include responsive design in your website redesign list.
Knowing the best time to do a website, how to do it and executing it with the right web Design Company in Chennai – everything matters. Despite the fact that redesign isn’t a rebuild of a site, yet the changes can bring great impacts to business.
