Web design and Web development are the two terms which are so often used interchangeably, but they mean two different things. Understanding the differences between the two can help you to determine exactly the contribution of a web design company Chennai when building a website.
Web designing refers to the aesthetic portion of the website and as well it’s usability. It uses various design programs like Adobe Photoshop for creating the layout and other visual aspects of the website. Web development, occasionally termed as ‘programming’ or ‘back end’, is everything that goes on behind the scenes of a website. This process is more concerned with ensuring that the website runs well and the code is clean, and less concentrates on how the website looks.
With the ever-changing digital landscape of the internet, often these roles can become blurred in the web designing services. This is because both are involved in bringing a website to life.
Web Designing – A Closer Look
In essence, Web design is the front window of a website. This relates to what people see and interact with. And everything the customer will touch. The idea of the Web designing is to make the website with a pleasant look and also easy to use. This process involves website visual aspects like lay out, optimal graphics, colors and text. Also entails to portray a website’s content in such a manner that will give out an appropriate look and feel to the target audience.
Web designers Chennai are tasked with the determination of how web content is displayed and ensures its placement for smooth and easy navigation. They use tools like Adobe Photoshop, Sketch, Illustrator, Dreamweaver and similar other programs and are also familiar with coding’s like CSS, HTML and JavaScript. The designing part of a
Web Design Company in Chennai deals with the customer-facing or "front end" part. A good Web designer will be capable of using the design principles for creating a website that looks great and also understand about the websites usability and make it user friendly.
Web Development – A Closer Look
Web development involves developing applications and functionality for the Internet. This process covers all code stuff which makes the websites work. A web developer builds the backbone of websites creating the websites with clean code which sounds technical rather than focusing on visual appeal. Website Development Company’s activity involves - front-end development and back-end development.
A front-end developer focuses on the visual design of a website created by the Web designer and builds it in code whereas back-end development deals with the advanced programming and interactions side of website pages. Backend Web development process emphasizes on the website functions and how the customers get things done using certain functionality of the website. This also includes various interactive web components that integrate to render a page and creating databases and program the web applications to use them appropriately. Web developing companies in Chennai also carry out compatibility testing, which comprises testing of a website’s accessibility and in adherence to web standards. Advanced web developers may use Content Management Systems (CMS) like WordPress or Joomla to streamline the development process and deliver the clients an easy way to maintain and update their website.
The web developers are like the construction workers; who build the foundation, and make sure that the structure is strong and functions the way it should. And on the other hand the Web designing is like the interior designing to create the visual aspect of the website more appealing and user-friendly. Web designing Chennai is characterized with a creative mind set, while web developers usually think of methodically and logically. Both the roles are absolutely essential in the creation of a website, and as time goes by these roles will collaborate together, or even merge into one.
Impact of web design in marketing strategy
While strategizing an integrated marketing plan for business brands, a perfect web designing is essential. From the web design layout of web design to the critical elements that pull the immediate attention of the visitors, the role of the best web design company in Chennai is significant in online marketing campaigns.
It can’t be denied by anyone that a high quality web design is an integral component for effective digital marketing. An appealing website design benefits a business in many tangible ways, including increased sales and leads. In fact, a great website design itself is a tool in its campaign that constantly works to support the brand. Statistics say that 38% of people stop visiting a website whose design is sloppy and unattractive.
When it comes to businesses, especially for the one that needs to survive in a competitive environment, web design should be unique. Creating a distinctive identity for the business gets across to the target audience and impresses them as well. Only web designing services can complete this task.
Impact of web development in marketing strategy
The role of web development in marketing strategy can’t be rigid. It will shift over time as technology changes and as the business organization and its people change. Well, with a great website design people can visualize your business. Then what could the web development company Chennai play the role here? A good looking website is the first element all you need at the start. And to make it represent your business, professionalism, reputation and to exhibit your expertise, web development comes in.
In digital marketing, website design reinforces your company image. If you want to succeed in business, then you must pay attention to your website development activities.
Your website should be dynamic and fluid enough in order to hold on to the attention of the visitors who have liked your website layout. This is what the best web development company in Chennai can help you achieve.
If your website is well-developed one then you can reach the target audience globally, and can market your products and services at the worldwide level.
Conclusion
Although web design and web development are two completely different jobs, yet they have their own crucial roles in having an aesthetically pleasing and functional website. Neither can be more important than the other as both web design and web development are needed to make your website come to life.
From attracting visitors to sales revenue, web design and web development influences many factors that far reach the impact of website’s performance and effectiveness.
A good web design can be your partners in putting an impression with your viewers. And a Website Development Company can help to increase the traffic for your website and build trust within your customers.
