Introduction:
Search Engine Optimisation is the activity that attempts to improve search engine rankings. SEO is the process of ensuring a website can be found in search engines for words and phrases relevant to what the website is offering. This technique helps search engines find and rank your website higher than the millions of other websites in response to a search query. SEO thus helps you get traffic from search engines.
Why Seo Is Important For Your Business
As a business owner you should have a plan in place to promote your business and obtain new customers. SEO should be a part of that plan and here are a few of the reasons why:
SEO Has One of the Best ROI’s in Advertising - Compared with other costs of online marketing like PPC advertising, social media marketing, or purchasing leads for an email marketing program Search Engine Optimisation provides fairly good ROI.Lifting your rank to the top 3 places on the first page, where most clicks go, can give a considerable return on your modest investment into SEO.
Search engines grabbing more market share - Internet Marketing and SEO techniques are the main forms of marketing that puts your business, product or service in front of your targeted market and prospective customers who are effectivelylooking exactly what your company offers.Without organic SEO, people will have a very hard time finding your business and will rather find your competitors.
Turns the Spotlight on Your Sales Rockstar – Search engine Optimized website works for you 24/7 365 days a year generating the highest performance by giving it the right emphasis and focus in your marketing field.It does whatever it iscommunicated to do, and pulls in sales, leads and opt-ins around the clock.
SEO Brings Your Business Traffic - All those people who are searching on the Internet are not necessarily going to make you money, yet chances are that quite a few of them will in due course become your customers because of your search ranking.If your website is notoptimized, customers find it difficult to locate you and you willhave alongside no possibility of attracting those who are not actively looking towards you.So it is important to use keyword research to make sure higher chance of converting the traffic into paying customers. SEO Provides Credibility for Your Business - Your website ranking becomes a vote of confidence in the minds of customers. Recent studiesshow that higher search rankings lead to more credibility in the eyes of customers and hence you can be in good stead to beat the competition.
SEO Gives You Unmatched Insight into Your Customers - Google Analytics is an important SEO tool that allows you to analyse the traffic coming to your website and monitor the entire purchasing strategy. These thingslet you know everything you need about your visitors, including how they search and where from, what language they speak and when they are most active online.
The Seo Best Practices - Dos and Donts
Get backlinks from relevant website, Avoid irrelevant links – To improve SEO you have to do your best to get links from reputable websites and avoid links from unrelated websites that get your website penalized.
Use well researched and engaging content, Not to be obsessed with the number of backlinks – Quality content stand you from regular website and makes you dominate the internet whereas the number of backlinks obsesses many beginners.
Incorporate keywords in your titles , meta descriptions and body text, Avoid using page rank as a metric – To increase the chances of search engine ranking, include main keywords in your titles and body text and you should not use page rank as Google stopped updating the page ranktool bar.
Monitor your backlinks, Do not use cloaking and doorway pages – Keeping track of websites backlinks to maintain a clean backlinks profile is very important and keep in mind that Google devalues that website which use cloaking techniques.
Make your website user friendly, Avoid over optimizing anchor texts – Your website need to be easy to navigate and avoid over optimizing anchor texts leads to website penalisation.
Do Keyword research, Not keyword stuffing – Every time you write an article do keyword research with Google keyword tool and decide what phrases people use to run searches in Google. At the same time usage of too many keywords should be avoided, consider keywords for the audience not for the search engine bots.
Disavow poor quality inbound links – Success of your SEO can be influenced by third-party websites.To regain control, you can disavow harmful links, essentially telling search engines not to take those links into account when determining your ranking. But linking too often to external websites can harm your SEO and also make your content hard to read.
Why Jayam Web Solutions is the best SEO company in Chennai – How we differ?
Keyword analysis and strategy –In Jayam web solutions we understand that keyword optimization is an integral part of onpage optimization. In addition to the keywords provided from our customers,we do analyse and optimize keywords,identify the keywords that the potential customers use to search in major search engines and suggest alternative ones, if necessary.
Website Architecture Optimization – We do a detailed audit of your website in improving areas like Design, User Interaction, Content quality and the adherence of best practices suggested by major search engines is performed.We provide detailed reports to you so you can see your performance of your website and the scope for improvement.
On Page and off Page Optimization – Our SEO professionals do coding of your website and optimize extremely important coding structures to make sure Google sees your website as important and worthy of a top ranking.Off page optimization involves creating, sharing, and spreading information and links backlinking about your website .When a user searches your keywords, Google sees the amount of information across the Internet about your website and uses this info to get high rank.
Content Development - At Jayam web solutions, we measure the quality of your content in terms of uniqueness, relevancy and various other factors and write/rewrite your content if required incompliant with Google’s guidelines.
Time is of the Essence – We know saving time is a point in SEO. Hence we provide time frames based on the web audit done and considering the current ranking of your website.
Monthly Analytics – We do not commit that you will get results over night. But we do monthly analytics and send you an analytics report of each keywords ranking which shows you a front line look at how your keywords are climbing the charts to victory.
Conclusion:
We live in a digital world, where almost every new startup and enterprises have websites and become very competitive in every field.SEO provide as much as help to place you ahead of the competition and to stand out from the crowd.Choosing the right SEO Company that fits your needs is critical to the success of your online business.We Jayam web solutions in Chennaioffer Quality SEO Services at an affordable price to help you grow your business.
