Introduction
Mobile applications are growing at a breakneck pace and are expected to rise more in future. As a business owner you will be interested in learning about how to create the most engaging mobile app that achieves immediate success in your field. You may have seen a large number of applications in the mobile app stores, but not all those apps succeed. Sometimes even an app with a great design fails due to some common mistakes. For offering better customer engagement and sales, some key points should be considered before you start with the mobile app design from a leading mobile app development company in Chennai.
You have finished app building, next what? This is a big question that fails to pop up in the minds of developers after a functional and ready to launch app. It's pretty difficult for brands to get discovered in the competitive app store. Your app doesn’t give you the expected results without a proper marketing strategy.
Key Mistakes To Avoid When Building Your Development Process
No clear marketing plan
This is not a guaranteed way to generate downloads and traction if not focusing on the significance of title, description and keywords. This can lead to a negative impact in ranking. Another common mistake is not concentrating on customer reviews to have loyal, happy customers. By not actively encouraging users to leave a review, you lose out on new potential customers, says the professional of top mobile app Development Company.
Not emphasizing on App Store Optimization (ASO)
Your task doesn’t end with the launch of an application in the app store; indeed the real job begins after the mobile app submission. An app store optimization (ASO) strategy is a good thing to have in place when an app is almost ready to be released. This is just similar to optimizing websites for search engines that let people find your app on official app stores faster. Make use of well-researched and structured keywords in the name of application. Also use search ads to get the download numbers up. This could improve app visibility and drive downloads really well.
Creating Like Desktop Versions
Duplicating the content of a website page is often a mistake that most business people make as they incorrectly assume that is what users want. In reality, it should offer a great way for businesses a more engaging and streamlined mobile app development services for them.
Forgetting about your mobile app's user base
The mobile app quality and the user experience delivered must be of highest priority since all of the future marketing efforts will be centered on that. Hence it needs a thorough research about the target audience and should establish a two-way communication with users.
Well, if you aren’t aware of who is supposed to benefit most from using the app, then how do you expect people to know about it? Seek out and engage them during the app creation process. Get feedback from real app users through forums and social media. Be clear about the audience and target the marketing efforts toward them through a proficient mobile application development company in Chennai.
Using a Mobile friendly website as Mobile app
Many people think that they don’t need a mobile app; just a mobile friendly is good enough. A well designed mobile friendly website can do good things, but it still can’t do things as mobile apps do. Study shows that a person spends 87% of time in mobile phone for operating apps and this makes it clear that getting an app developed by a skilled mobile app development company is very important. Always remember a business should be present where its customers are.
It’s a tough game of survival for businesses amongst the stiff competition. The sooner you have an app, the faster you will acquire the best place in the market.
Assuming that retention is guaranteed
A successful strategy adopted by a mobile app development company in Chennai will have a high retention rate as it offers long term value to the user. A great way to accomplish this is to include loyalty programs to track the users’ journey and contributes a reason to constantly engage them.
Skipping the testing stage
Post quality assurance and testing are some of the most critical steps. Ensure you have included plans for the bugs or errors that pop ups after the launching.
Assuming people who download will use it
If you are not tracking that happens post download, you may experience a high abandonment rate. So you need to start tracking post-download analytics and find what kinds of experiences people face and what you can do to improve the retention rate.
Conclusion
We hope that the above tips would help to define the most lucrative app marketing for your great mobile app development services. While you have to continue marketing to new customers, you should also focus on retaining the existing customers. It’s no longer a launch day, let it be the day to think of that you reached everyone who will enjoy the app, no matter how great your launch was.
With proper planning in place, mobile app development companies Chennai can make sure their marketing strategy is well thought out. Reviewing your marketing plan for the critical errors and correcting them will dramatically boost your downloads. By realizing the design mistakes you can easily make the most out of your time so making it appealing to your users and successful to your overall needs.
