It's always exciting to check the Google search rankings for our website, especially for people who are holding online business. And you might feel overwhelming when there is a sudden drop in organic search results. Obviously, it is one of the most challenging parts of SEO services for a website to identify the root causes of those drops in ranking. But remember, this is easily reversible process. There are multiple recovery strategies through which one can show progress in search rankings.
It is common to fall into guessing about what might have pushed the search rankings back. But just guessing won't workout – says no 1 SEO company in Chennai. If the ranking of a website has fallen within the safe range, it should recover within a few weeks – if it hasn’t, then it is the high time that you should start a website analysis. Here are step by step troubleshooting procedures through which you can uplift the Google search rankings.
1. Checking the Website Status in Webmaster
Do you know why it is mandatory to check the website first before moving on with other verification steps? It is because the problem might start within the website too. Hence best SEO companies in Chennai suggest log-in to the Webmaster tool and check the Google Search Console. The Index Status provides information about the web pages that are indexed in search rankings. Compare the current status to the previous week, so that you can find out the significant difference in indexed status.
If you find error in indexation of web pages then the reason for search ranking drop is straightforward. As recovery, check whether the web pages are deleted or removed accidently without 301 redirection. Secondly check robots.txt file which sometimes forces the search engine to de-index the page, as an error.
2. Broken redirects
If the situation is that you have just re-launched or redesigned the website and seen a drop in search rankings, then the probable cause for the ranking may be broken redirects. Hence it is important to have an effective 301 redirect in place in order to maintain all the backlinks while moving or changing the website.
A 301 redirect is meant to be the effective address change notification of the website in SEO services. It would indicate to the web browser that the content has moved and it will automatically redirect to the new address. By using 301 redirects you could eliminate the issues of duplicate content as search engine crawlers won’t index both old and new web pages.
3. Few Backlinks May Gone Dead
For a website to perform well in search results, it requires a thick backlink profile. Moreover the backlinks must be from a high authority domain, says the experts of SEO Company in Chennai.
Even if few backlinks are unavailable or permanently removed, it will create a greater impact on search ranking drop. Therefore check the backlink status via a reliable backlink checking tool to find the lost links. When found, revamp the lost link status by building new links in that domain.
4. Make use of Internal Linking
The internal links refer to those links which go from one page on a website to another. These are the links that possess the most control on the website. Hence whenever you update or do any changes to the website, make sure you check for internal links and be sure that they are working well with the help of SEO Services Company in Chennai.
Utilizing internal linking is another simple tactic for increasing rankings. Since it is overlooked by most, its value is underestimated often. Adding quality internal links may take time, but it will be undoubtedly advantageous to the SEO marketing strategy in the long run. After you have implemented internal links, you are sure to improve the future rankings.
5. Check for Google Penalty & Algorithm Changes
When a website faces a sudden search result drop, it might be because of Google's penalty too. There are two sorts of Google penalty - manual action penalty & algorithm penalty. Therefore check whether your website has fallen into one of these penalties through your SEO Company in Chennai.
To find out whether your website has fallen into the first category of penalty - manual action - Log into Google webmaster tool. Check the notifications tab to see whether or not your website got a warning message. If not, then it's good. Secondly, to find the algorithm penalty, check the Google algorithm change history. You can correlate the time period from when search ranking has been dropped with the new algorithm update.
6. Do Competitor Analysis
Don’t you have any penalties or errors on the website, yet you face a drop in rankings? It may be the phase to trace back to your direct or indirect competitors. It may be they have gotten better at their SEO efforts and so has pushed you out of the picture. They could have created tons of quality links or maybe improved their overall CTR score. This is a usual scenario that may happen with any SEO services.
To figure out how someone has pushed down on SERP, you should analyze their recent behavior. Put closer attention on tracking their social profiles, content tactics and link building activities. Tools like Ahrefs can really help to pinpoint the activities that worked well for your competitors.
7. Are There Any Changes in Search Trends?
Search trends rely on geographic location & several other factors. When there is a change in search trends, the web owner must also keep an eye on keywords used for business & content optimization. The entire link building strategies must be changed according to the present search style.
If a web owner or experts of SEO services in Chennai fail to go behind search fashion, then they may face a sudden SEO ranking drop. Hence it is advisable to check the search trend once in a month & do updates accordingly.
8. Check the website loading speed
Do you know Google has been considering Page speed as a ranking factor since 2010 for desktop searches and since 2018 for mobile searches? There is no alternate question that your website rankings are at risk when the website speed is weak. Therefore if your website is slow, then you are sure to be hit by a ranking penalty as well drop in rankings.
This is because a slow loading website leads to bad user experience and lower conversion rates. Hence improving the speed is crucially important for better rankings in SEO Services. Faster loading websites lead to pleased viewers and encourages them to remain on the website for longer. Making improvements in website loading speed is highly suggested when SEO rankings have dropped.
It may be frightening and stressful to see a sudden drop in your Google rankings, but it doesn’t mean you have to give up. This is simply the natural cycle of running a website, and will occur no matter how hard your SEO efforts are. On a positive note, the care and efforts you take to fix these issues will yield better ranking.
Hope these steps will guide you to recover from the search ranking drop. Follow these strategies when you face this situation & hold your website visitors with ease.
