Quick loading of a website is an important part of overall site experience. Getting your Ecommerce website to load quickly is an absolute need for inbound marketing success. A seamless ecommerce site page load process helps viewers to be tuned with your site.
Page loading time is the average time taken for a page to show up on screen. Improving your ecommerce website speed is a constructive way to ensure you are performing at its best and gaining better quality leads for your business. Consequently you will make more satisfied customers with significant increase in sales conversions. eCommerce website development company in Chennai develop websites on different platforms depending on customer’s business model and trends.
Factors That Influence Your Ecommerce Website’s Performance
Increase DA (Domain Authority)
Your website’s DA value is considered most nowadays due to competition in digital marketing and for the purpose of delivering quality links to users. Create blog for your website if you don’t have it already. As per Google algorithm update your website’s domain authority lies with your content quality. In ecommerce website it is possible with blog creation.
Develop your ecommerce website using MVC pattern instead of normal development:
Ask your ecommerce website development company to develop site with Model-View-Controller Architectural Pattern. It will help to reduce the time of page load and line of codes. Also it is suitable for larger ecommerce web application. Also, it’s easy for web maintenance with this development. This type of development helps accessing database efficiently and securely.
Too Many HTTP Requests
When your customers visit your ecommerce website, your browser request for information like CSS, Javascript and HTML from the website. These browser requests are the HTTP server requests. Many http requests may lead to longer time for the browser to fetch data from the site. These server requests can slow down your ecommerce store’s user experience.
By combining individual CSS or JavaScript files into an organised stylesheets or reducing the social buttons and images, this will minimize the amount of http requests. You can also improve the website speed by ensuring file paths inside the CSS scripts are correct.
Install SSL certificate:
There are many types of ssl certifications available with the web hosting companies in Chennai. Positive SSL, Comodo SSL , Free SSL etc.. After discussing with your service provider, make it installed on your website. Its considered most necessary for ecommerce websites to make all the transactions and customer details safe & secure
To Learn About developing an e-commerce website click here
Unnecessary Plugins and Third-party Widgets
Installing too many plugins to your website will slow down the loading time. This is caused by the ability of web browser to “read” plugins. Flash is considered as browser heavy application which will have serious impact on loading times.
Remove unnecessary plugins that make your ecommerce website load slowly. Disable the suspected plugin, measure the site’s performance. In this way you can find the plugins that slows down your website.
Optimize images
Too many images in an ecommerce website development will take a longer loading time. If a large size image is uploaded, the server will take time to load the image in its entirety. Bigger the file size, longer the loading time it will take.
Use JPG type images as it is smallest and faster loading type. PNG type can be used for images with text and in need of transparent background. For WordPress websites, installing WP Smush. It can reduce the file size without losing visual quality.
Most important Technique which the most ecommerce players follow
Obviously ecommerce website will have a larger number of images with high quality. Already javascripts will take some load time to magnify the images with zoom in option. Don't have all the contents of your ecommerce website under your main domain which is been used for taking online orders.Upload images folders in a different domain and link it to your main domain.
In case of huge number of products, you can have each category hosted in different domain and link it to your main domain. So that your main domain will have all the functionality related to eCommerce web development. Other domain will have only images. This technique will save your sites loading to the most.
Best webhosting
A bad web hosting that is not able to serve your ecommerce website needs is an important element in slow loading of site. In view of website’s performance hosting server plays an inevitable role. When the server takes a longer time to respond for the page load request, it will reflect in the loading of website. No matter how much you optimize your ecommerce site, a sluggish web hosting will make your site too sluggish.
Choosing a reliable hosting is a smart move to boost up your website speed. Prefer a hosting company that back up its current servers and good uptime.
As an ecommerce website development company in chennai, we recommend choosing VPS or dedicated server. Normal shared hosting will not be suitable for running a successful ecommerce business.
Browser Compatibility and Failure to leverage caching
Browser compatibility is an important factor for website performance. They act like programming code translators and interpret data that is sent by servers. If the browser cannot read the data, the resulting page loading is slow.
When your customer visits your ecommerce website, a series of requests are made. If static content is not cached, while visiting the site every time it will take time to retrieve data. This results in slow loading time.
Certain web pages that do not change can be saved in temporary storage or user’s cache for fast retrieval. This can reduce the loading time; especially it will work great for a constant visitor.
Avoid too many Redirects
Redirecting happens when a visitor enters a particular website need to be redirected to another site or location. This act of redirecting needs computing efforts, consumes more time.
Limit your redirects unless it is absolutely necessary. In addition be aware that it is not redirected to irrelevant domains. This will overload the server making your ecommerce website slow.
Broken links
Broken links causes your ecommerce website to load slow as it requires HTTP request response. Hence it is mandatory to mind your broken links. Have 404 pages to manage the presence of broken links without your knowledge. Also it will redirect client to right web page instead of making them leave from your website. Reach the best web development company in Chennai, if you don’t know to work on this.
Whether it is a broken link or image fix it immediately to provide your ecommerce user a wonderful experience with your website. WordPress platforms have their own broken link checker to resolve this issue.
Today’s typical customers expect their online web pages to load in 3 seconds. Your ecommerce website performance and speed is a top-notch concern for higher click through rate and better quality leads for your business. Minding the factors that slows your web page loading time and optimizing your website speed is a great way to get your users a faster and happier experience that will be converted into sales.
Conclusion:
If you want to know that your ecommerce website is done with all the above mentioned, approach the best ecommerce web development company in Chennai. Based on the audit report, make necessary updates as soon as possible. All the above features help loading website faster. As everyone knows that this is the time to shine on digital platform using latest trends and technologies, it is must to have a hurdle free ecommerce business to retain customers from competition.
