Introduction:
SEO which stands for Search Engine Optimization is optimizing your website to generate traffic from search engines such as Google, Bing, and Yahoo. When a person searches for a “keyword”, the search engines display results for what it considers as relevant web pages, local listings, and videos. These listings are identified as “organic” search results.
The position at which your website is listed in the search engine results for a specific “keyword” is called as your “rank” in SEO. Thus SEO is a way to make sure that a website appears is ranked high in the results of a search engine. In a nutshell, SEO makes the necessary steps to your website’s code, structure, content and in whole web presence to make it easier for search engines to find, read, index, and rank your website. Keywords are important to help Google understand your website and your business, and to guide it toward bringing you people who in search of your business. Keywords help your website to get visitors who actually want to be there as well the visitors who have never heard of your company. Hence incorporating keywords in your SEO support your business and increase traffic on your website.
SEO marketing makes it easier for people to find you by keyword competition in the search engines in terms of popularity and relevance. SEO understands searcher behaviour and viewers, and optimizing website content to deliver a relevant experience. SEO helps to achieve the goal for success to reach the first results page as it is obviously most visible to users. SEO has proven to be one of the most cost-effective ways leading to superior ROIs, takes responsibility to concentrate on building a technically sound website, and creating significant content to your audience.
