Why should l redesign my website? My Website looks good only. This is the question arise at you when a web design company approached you on redesigning your existing website.
So far Web technologies evolved with more up-gradations, people also more aware on how to choose the best service provider, seller, and supplier. They need information on a single click, in a single scroll.
For anything to know about, we are all ending up on Google Right? The search engine updates its algorithms most frequently with the purpose of giving quality search results for its users. Accordingly, you should be ready for it if you want your business gets attention of your users (target audience).
Here comes the importance of considering your business objectives while redesigning to increase your website rankings in Search Results Page. By doing it with the help of a professional web design company who also do SEO Services, there is no doubt that your website will be on top result of SE (Search Engine). The following tips are useful for any startups business that is into designing the brand new website.
If you want to know more reasons for a website redesign, Read on Why My Business Needs A Web Design?
Identify the need for a redesign
As a leading web design company in Chennai, we are seeing that our 90% of web design projects are about revamping the older website to trendy. Reasons for the website resign are,
1) The old website is not mobile friendly.
The website will not compatible for easy navigating in mobile devices/Tablets/Laptops. Horizontal & Vertical scrolls made users upset. They will go back to search on other website which is mobile responsive.
2) It is with flash content. Smart devices do not support flash content.
Google is officially announced in its blog that the widely used Google Chrome browser will stop supporting Flash by December 2020. From 2021, the flash content of any website will not display in desktop too.
3) Revamping website to Search Engine Friendly
Though many of big enterprises still do not care about their business website, small/mid-sized companies are very fast to capture their next move on getting more customers online. They are all-time ready to go with trends, technologies, increasing leads-sales through SEO.
When you are into SEO, you will need to revamp your website for every 2 years with fresh contents (images, texts, videos, page structure) based on SE algorithm updates.
If you are planning to redesign your website then you must look into the reasons behind the need for it. It may be for increasing the brand awareness, increase customer loyalty or to increase your customer base. Establishing and ensuring metrics that aligned with your business goals will be a successful method. Being the top website design company in Chennai, we will know the reasons behind upgrading our customer’s website and we incorporate the significant organization objectives into the web design strategy.
Redirect Old URLs to New SEO Friendly one
It is best if you don’t change your URL structure when redesigning your website which is performing SEO. But in some cases, it will be mandatory to change to URL name for the purpose of increased search result. In such situation make sure that it is permanently 301 direct your old URL to the new website. This strategy will preserve the link of equity of old URL and pass it back to the new URL.
But after some particular time period, search engine will get practiced to crawl your new named URL. By that time it is better to remove the redirect to reduce the website load.
This redirect strategy will minimize the typical time duration taken for the organic search engine performance to return to normal. And hence can avoid the negative impact of losing traffic after website redesign.
404 Not Found Page
Although you have created 301 redirect for your website, it is mandatory that you monitor for 404 errors. Create a user friendly and SEO friendly 404 not found page. This will help both the users and search engines to get back on the track after web designing in an easy way. By implementing a search box on 404 page, users will easily search for what they look for.
And is likewise important that the page returns a http code 404 which will enable the search engines to understand that they followed a broken link. Ensure there are no broken links by using quality assurance tools.
Make Your Website Secured with HTTPS (Avoid ignorance of Google Chrome)
You may come across many websites in browser tab icon says “Not Secure” Being a leading web development company, we make our customers understand about what https is and why it should have been in a website. Since the Google chrome has got highest increased users and in the same way Google search engine, it has added the feature to identify websites with / without https. And also, it’s an important SEO factor for gaining Domain Authority (DA).
In other ways, companies having websites not integrated with https feature loses its opportunity to its competitors though they are well player than its competition. Most of the companies’ server’s are not allowed to show up websites which don’t have https.
If your website is not yet integrated with https, ask your website development company to make it done soon. It should be done with your web hosting technically with .htaccess file.
Contents Score high on SEO rankings
Google Panda update is the recent one which affects ranking drastically for many websites. Make your contents easily readable, understandable & most importantly it should focus on customer’s interests.
To be on top of SERP (Search Engine Results Page), your content to be centered on what your customers benefited from you and how you play better than competitor in offering them service/product with quality at good price.
If your website is already in SEO process, again do the keyword analysis and shortlist keywords based on search volume and competition.
Don’t stuff the keywords often inappropriately. Make it written usually to sync in the sentences.
All websites under SEO are in situation to refresh the contents for the sake of Google Panda. This update is needed particularly to make your audience find you easily.
Competitor Analysis
Before moving for website redesigning, take time to analyze your competitor’s websites to offer unique sight into best industry practices for building opportunities. You can create a spread sheet for analyzing else you can make notes of your findings. This will provide with you the chances of boosting your sales after website revamp.
Web development process doesn’t end up with the redesigned website goes live. It should be continually improved to maximize your user engagement levels and search engine optimization. With website redesigning in alignment with latest trends will get your business new brand, modern look and increase your website rank significantly. While redesigning it is crucial to protect the significant features of your existing website so that a seamless transition is continued for the users and will also help to attract more visitors. A planned strategy will make your business grow beyond imagination and will take your business a better position on the Google.
Mobile First Web design or Responsive Website Design
Decide whether to design your website based on Responsive or Mobile First design. That depends on your marketing strategy. If your customer segment is majorly from mobile users, it is better to go with mobile first design. Or want to gram users from all device users (Desktop, laptop, tablet & mobile), you can start with Responsive website.
Specialty of Mobile first design is that it is also called an alter for a Mobile App. When your plan of building mobile app fails with insufficient budget, that time you can choose mobile first design.
Discuss with the website designer team and your marketing team about building a custom friendly website to make it far better than your older website.
Also read on Mobile App Vs Mobile First Website: Which Is The Best Choice For Your Ecommerce Development?
Conclusion:
You either go for SEO (Search engine optimization) or not, website redesign is essential for any customer driven website.
You need Mobile Responsive website or Mobile First Design? Our web designers are well versed in designing any method.
A website re-designed with fresh contents is capable of connecting your customers on what they are looking for.
If there will be a change in URL name after redesign, make sure your old URL is redirected to new one through 301 redirect and remove the same after the new url is practiced for Google crawl.
https:// integration is must for every website. For that you have to buy SSL certificate from your web hosting company. Check that 404 Not found page is designed.
If the reason of website redesign is for improving your SE result its most advised for Second Analysis with Keywords & Competitors.
